Bibliographic citations
Sardón, R., Salazar, V., Gayoso, S., Sevilla, A. (2019). La influencia de la responsabilidad social empresarial en el comportamiento de compra de galletas de las mujeres entre 18 Y 24 años en Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/13575
Sardón, R., Salazar, V., Gayoso, S., Sevilla, A. La influencia de la responsabilidad social empresarial en el comportamiento de compra de galletas de las mujeres entre 18 Y 24 años en Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2019. http://hdl.handle.net/20.500.12404/13575
@mastersthesis{sunedu/2655265,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de galletas de las mujeres entre 18 Y 24 años en Lima Metropolitana",
author = "Sevilla Indiveri, Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2019"
}
This research seeks to examine the CSR influence on cookies buying behavior for female consumers between 18 and 24 years living in Lima. The experiment was developed using Discrete Choice Models Methodology in order to quantify purchase intent for corporate social responsibility actions. This research was conducted using 132 women convenience sample and provides empirical evidence of the positive relationship between CSR and the sample purchase behavior. Results indicate that Corporate Social Responsibility has greater effect than Corporate Competencies. This thesis is an extension of the doctoral research "The Influence of Corporate Social Responsibility on Peruvian Consumers Purchasing Behavior” developed by Professor Percy Samoel Marquina Feldman, [CENTRUM, Business Center of the Pontificia Universidad Católica del Peru. Lima 2009]. This Master's thesis seeks to validate whether the relationship originally identified by Professor Marquina also comes in the category of cookies among women between 18 and 24 years of Lima, as the author suggests in its final recommendations. With the author's permission, we used parts of his thesis, particularly regarding literature review and the statistical method used to quantify the results of the surveys applied to the target population.
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