Bibliographic citations
Ibañez, R., Rodriguez, F., Quispe, W., Collazos, G. (2020). Reporte de consultoría en sostenibilidad para incrementar el valor de la marca de Oriflame Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/16659
Ibañez, R., Rodriguez, F., Quispe, W., Collazos, G. Reporte de consultoría en sostenibilidad para incrementar el valor de la marca de Oriflame Perú []. PE: Pontificia Universidad Católica del Perú; 2020. http://hdl.handle.net/20.500.12404/16659
@mastersthesis{sunedu/2655212,
title = "Reporte de consultoría en sostenibilidad para incrementar el valor de la marca de Oriflame Perú",
author = "Collazos Medina, Gladys Elisa",
publisher = "Pontificia Universidad Católica del Perú",
year = "2020"
}
Oriflame Peru is an organization that markets cosmetic and personal hygiene products through direct sales, is part of Oriflame Holding AG located in Sweden and is currently committed to its investors, collaborators and partners to provide well-being through the marketing of products in harmony with the preservation of the environment; for this reason, it has been developing the sustainability report annually based on the guidelines of the Global Reporting Initiative (GRI) to verify compliance with the sustainability strategy within the organization, which must reflect the brand's attributes (Accessible, Natural, Progressive and Reliable) and communicate the positive impact to society. At the Latin American level, this company is present in Mexico, Chile, Ecuador, Peru and Colombia; In the case of Peru, it has been operating for twenty-five years and has an administrative headquarters in the Department of Lima, where one hundred and eight hired collaborators work. It is important to highlight that during the quantitative and qualitative analysis carried out in Oriflame Peru, four problems were identified: a), a training and awareness program on sustainability was not considered b), insufficient monitoring and management indicators c), it was not considered the reuse of surplus material d), weak strategies and practices aimed at increasing the brand's perception of value. For this reason, and as a result of the evaluation of nine solution alternatives, four final proposals were selected: a) implementation of a training program geared towards a sustainable approach b), implementation of the adoption program of the Global Reporting Initiative standards (GRI) in the organization c), development of strategic alliances with public and private entities d) and the implementation of sustainable marketing campaigns.
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