Bibliographic citations
Benites, E., Lamas, R., Romagnuolo, R., Alvarez, D. (2017). Plan estratégico aplicado para el Banco Financiero del Perú del 2017 al 2021 [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8258
Benites, E., Lamas, R., Romagnuolo, R., Alvarez, D. Plan estratégico aplicado para el Banco Financiero del Perú del 2017 al 2021 []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8258
@mastersthesis{sunedu/2654126,
title = "Plan estratégico aplicado para el Banco Financiero del Perú del 2017 al 2021",
author = "Alvarez Miranda, David Humberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
The scope of this document is the elaboration of the Strategic Plan of the Banco Financiero del Peru, within a five-year horizon (2017-2021), in order to improve the bank's competitiveness, positioning it among the best five banks in Peru, in terms of market share, quality of services, and brand awareness; this would also improve the work climate and the organizational culture, positioning it among the top 20 in the ranking of the best companies to work in Peru with more than 1,000 employees. The six long-term objectives, aligned with the bank's vision are: (a) increase in financial income, (b) improvement in the ratio of loan portfolio delinquency, (c) increase in return on equity, (d) improvement of the brand awareness, (e) improvement of the work climate, and (f) improvement of quality of service. The fulfillment of these long-term objectives will be possible through the achievement of 23 short-term objectives. With the scope to achieve the long-term objectives, different types of strategies have been retained: (a) intensive, (b) diversification, (c) process reengineering, (d) process management, and (f) total quality. In line with the values and code of ethics of Banco Financiero, ten policies have been set, including guidelines, rules, methods, practical applications and procedures, to which the bank's action must respond; These policies, inspired by principles of legality, efficiency, productivity, responsible development, innovation, and customer orientation, represent the boundaries and limits of management action that guide the implementation of each strategy. All strategic planning has been developed under the sequential model of the strategic process described by Dr. Fernando D'Alessio
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