Bibliographic citations
Riva, F., Morán, J., Sarria, A., Castillo, K., Carrasco, M. (2018). Planeamiento estratégico para la Empresa Equipos Portuarios SAC (Equiports) [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/12442
Riva, F., Morán, J., Sarria, A., Castillo, K., Carrasco, M. Planeamiento estratégico para la Empresa Equipos Portuarios SAC (Equiports) []. PE: Pontificia Universidad Católica del Perú; 2018. http://hdl.handle.net/20.500.12404/12442
@mastersthesis{sunedu/2653542,
title = "Planeamiento estratégico para la Empresa Equipos Portuarios SAC (Equiports)",
author = "Carrasco Alva, Mariella",
publisher = "Pontificia Universidad Católica del Perú",
year = "2018"
}
Peruvian port equipment market presents an important growth potential mainly due to: (a) privileged geographic country location, (b) poor situation of most of national ports, and (c) port machinery growing demand from different high-importance projects developed locally. Keeping in mind these premises, the strategic plan for the enterprise Equiports, developed through this document, proposes strategies focused on usage of competitive advantages which lie on: (a) exclusive equipment, developed with the latest technology, and which is leader in the international market, (b) flexibility at the establishment of long-term agreements for port cargo handling equipment maintaining and repowering, and (c) technical specialization for the Equiports staff that allows to provide the market's high quality, in order to accomplish the long-term and correlative short-term goals. All of this according to the vision frame stablished by the organization. The way to accomplish these goals is through specific strategies, retained strategies and contingency strategies, which are focused on placing Equiports in the equipment renting market with a different-prices policy, reduced margins that allow to broad the costumer portfolio, as well as to stablish a new market niche in equipment renewal and repowering services
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