Bibliographic citations
Cervera, D., (2018). La contribución de la comunicación en el sistema de gestión de responsabilidad social corporativa en una empresa privada cementera [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/12055
Cervera, D., La contribución de la comunicación en el sistema de gestión de responsabilidad social corporativa en una empresa privada cementera []. PE: Pontificia Universidad Católica del Perú; 2018. http://hdl.handle.net/20.500.12404/12055
@misc{sunedu/2651050,
title = "La contribución de la comunicación en el sistema de gestión de responsabilidad social corporativa en una empresa privada cementera",
author = "Cervera Lavalle, Daniela",
publisher = "Pontificia Universidad Católica del Perú",
year = "2018"
}
This thesis studies the specific case of one of the most important and representative cement companies in Peru. Although the incorporation of social responsibility in business has been gaining significance and scope, the situation becomes more complex in the extractive field to which the mentioned company belongs. In this context, the implication of a correct communication management draws important results in a social attendance, since this helps to consolidate a closeness with the public of interest and maintain a dialogue according to the needs and / or specific requirements of the actors. The aim of this research is to identify and analyze the role of communication in the management of social responsibility given through the program of 'Technical and Entrepreneurial Training', which is shown as the most influential and representative social program of this cement company. For this, a qualitative and quantitative research was carried out, which consists of five chapters that identify the tools, the interaction between the actors and the perception and impact of the recipients in order to consider improvement and development actions for their lives.
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