Bibliographic citations
Bastidas, L., Canicoba, L. (2019). Plan de marketing para exportar una bebida de quinua de la empresa Inca Power Janpy S.A.C a Madrid – España 2018-2020 [Tesis, Universidad Femenina del Sagrado Corazón]. http://hdl.handle.net/20.500.11955/641
Bastidas, L., Canicoba, L. Plan de marketing para exportar una bebida de quinua de la empresa Inca Power Janpy S.A.C a Madrid – España 2018-2020 [Tesis]. PE: Universidad Femenina del Sagrado Corazón; 2019. http://hdl.handle.net/20.500.11955/641
@misc{renati/973888,
title = "Plan de marketing para exportar una bebida de quinua de la empresa Inca Power Janpy S.A.C a Madrid – España 2018-2020",
author = "Canicoba Cárdenas, Leslie Melissa",
publisher = "Universidad Femenina del Sagrado Corazón",
year = "2019"
}
The global trend for the protection of the environment and health care has generated preference in the consumption of natural products. The Quinoa is a product of great nutritional value and popularity worldwide, becoming one of the most common benefits, but little exploited. Therefore, we bet on improving quinoa exports, through the incorporation of added value and thus generate that national exports are less dependent on raw materials. The objective of this research is to identify the main factors and strategies of a marketing plan that influences the export of a vegetable drink based on quinoa from the company Inca Power Janpy S.A.C to the city of Madrid - Spain. In this way, it seeks to contribute to country, taking into account the great representatives of Foreign Trade, such as Jessica Luna General Manager of Comex Peru, who recognizes the importance that the generation of added value has on economic growth and social improvement from the country.
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