Bibliographic citations
García, K., (2019). Marketing interno y la calidad de servicios turísticos en la coordinación del Ministerio de Cultura, parque arqueológico de Chinchero, Cusco- 2019 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/5239
García, K., Marketing interno y la calidad de servicios turísticos en la coordinación del Ministerio de Cultura, parque arqueológico de Chinchero, Cusco- 2019 []. PE: Universidad Andina del Cusco; 2019. https://hdl.handle.net/20.500.12557/5239
@misc{renati/958823,
title = "Marketing interno y la calidad de servicios turísticos en la coordinación del Ministerio de Cultura, parque arqueológico de Chinchero, Cusco- 2019",
author = "García Holgado, Katerine",
publisher = "Universidad Andina del Cusco",
year = "2019"
}
The present research work entitled Internal marketing and the quality of tourist services in the coordination of the Ministry of Culture, Archaeological Park of Chinchero - Cusco, 2019, has as its main objective to describe the internal Marketing and the quality of tourist services in the coordination of the Ministry of Culture, Archaeological Park of Chinchero – Cusco, 2019 Methodology: The present investigation is of a descriptive type, which presents a non- experimental design because the variable was not manipulated, that is, no intentional changes were promoted in the variable, cross-sectional. The population is made up of two populations, on the one hand, there are 99 tourists who visited the Chinchero archaeological park in the period from January to September 2019, and the 30 workers from the Ministry of Culture, Chinchero archaeological park, had the techniques survey and questionnaire. Conclusions: That internal marketing effectively influences directly the quality of tourist services in the coordination of the Ministry of Culture, Archaeological Park of Chinchero - Cusco, 2019, this is due to the fact that the following coefficient 0.865 is identified, which is found in the interval from 0.75 to 0.89 expressing a strong positive correlation, given that the p value (0) is less (0.000) than the usual level of significance of 0.05, corroborating the previous decision. The null hypothesis H0 is rejected: and the alternate hypothesis H1 is accepted, it is also determined that internal marketing effectively influences directly the quality of tourist services in the coordination of the Ministry of Culture, Archaeological Park of Chinchero - Cusco, 2019.
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