Bibliographic citations
Yépez, J., Yépez, R. (2016). Formulación de estrategias de competitividad del centro de producción de la empresa creaciones Fran Rey 2016. [Tesis, Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/836
Yépez, J., Yépez, R. Formulación de estrategias de competitividad del centro de producción de la empresa creaciones Fran Rey 2016. [Tesis]. : Universidad Andina del Cusco; 2016. https://hdl.handle.net/20.500.12557/836
@misc{renati/957090,
title = "Formulación de estrategias de competitividad del centro de producción de la empresa creaciones Fran Rey 2016.",
author = "Yépez Salazar, Ronal",
publisher = "Universidad Andina del Cusco",
year = "2016"
}
This paper aims to describe the situation of research Creations Fran Rey and competitiveness strategies should be formulated in relation to competition. This study has a descriptive scope because the purpose is to determine the performance of the company, why not have hypothesis also being a type of non-experimental research design is transeccional, because all the information was obtained in the 2016, also they document the company as the cost structure were reviewed, also it could access about the history of the company, how it was created and how it was structured, in his own words, the distribution plant was also revised both current levels and the physical plant and has been the risks in terms of safety and industrial hygiene, as well as the organizational structure of the company and structure. Literature on how to obtain competitive strategies that the company, in this the most important point was reviewed. Generating competitive advantage made by Porter (1997) indicating that there are three generic to gain competitive advantage strategies: cost leadership, differentiation, specialization, which considering that lends further work has been selecting strategies cost leadership and differentiation. Moreover, the theory of competitive forces acting on the market was reviewed. To perform work different techniques are used, first worked with the diagnosis, which was made to the owner of the company through technical survey, also met buyers chompas of the Trinitarias street, where he sold the company products under study, just as the cost structure used by the company was revised. As conclusions of the study has determined that the company shows many strategic weaknesses, so that recommendations have been made strategies to be implemented for the development of the company, these strategies have focused, as lines stated above, in leadership costs and differentiation also a strategic map centered on the client, a new distribution plant, born diagnosis of the company that would become the inside of the company and market research to determine intends the environment organization.
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