Bibliographic citations
Salhua, G., (2017). Marketing interno para mejorar el desempeño laboral en la Agencia de Viajes Condor travel de la ciudad del Cusco – 2017 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/5576
Salhua, G., Marketing interno para mejorar el desempeño laboral en la Agencia de Viajes Condor travel de la ciudad del Cusco – 2017 []. PE: Universidad Andina del Cusco; 2017. https://hdl.handle.net/20.500.12557/5576
@misc{renati/955196,
title = "Marketing interno para mejorar el desempeño laboral en la Agencia de Viajes Condor travel de la ciudad del Cusco – 2017",
author = "Salhua Flores, Gerardo Enzo",
publisher = "Universidad Andina del Cusco",
year = "2017"
}
The travel agency Condor Travel of the city of Cusco, has been constituted as a leader company in the tourist sector, being recognized internationally by the quantity of its services, technology of vanguard as well as the professionalism and cordiality of its workers, Nevertheless the human resource that works in this company is not with the adequate organization and planning of the Human Resource that is vital part importance in the labor performance. The objective of this research work is to determine the influence of internal marketing on labor performance in the travel agency Condor Travel Cusco 2017. The methodology applied in the execution of this work was used descriptive correlational design, with a sample of 69 professionals, administrative areas, operational and field corresponding to collaborators considered on the payroll, to know how is the value chain of the travel agency Condor Travel Cusco 2017, a questionnaire was applied to the people involved in which is considered 26 items developed in reference to the indicators, these instruments were submitted to the respective analysis that determined that the tests are valid and reliable, finally it was concluded that internal marketing significantly influences the work performance in the travel agency Condor Travel in Cusco - 2017, this is due to 95% reliability through the Chi-square test, it is accepted that internal marketing significantly influences the work performance in the travel agency Condor Travel in the city of Cusco, where the ratio is 50.5%, p < 0.05. from which we deduced the importance of Internal Marketing to improve work performance in the travel agency Condor Travel in the city of Cusco 2017.
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