Bibliographic citations
Salvador, S., (2024). Estrategias de marketing y la competitividad de los colaboradores en una empresa inmobiliaria, en la ciudad de Trujillo, 2024 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/38290
Salvador, S., Estrategias de marketing y la competitividad de los colaboradores en una empresa inmobiliaria, en la ciudad de Trujillo, 2024 [Tesis]. PE: Universidad Privada del Norte; 2024. https://hdl.handle.net/11537/38290
@misc{renati/953453,
title = "Estrategias de marketing y la competitividad de los colaboradores en una empresa inmobiliaria, en la ciudad de Trujillo, 2024",
author = "Salvador Guzman, Sonia Elizabeth",
publisher = "Universidad Privada del Norte",
year = "2024"
}
The objective of this investigation was to determine the relationship between marketing strategies and the competitiveness of the collaborators of a real estate company, in the city of Trujillo, 2024, because it was evident that companies are focusing their efforts on implementing relevant marketing strategies. that guide the improvement of competitiveness. The present study has a mixed approach, non-experimental design and descriptive-correlational type of research. At a quantitative level, with a population of 65 employees, the sample is 56 employees of the company. At a qualitative level, the person in charge of the commercial area of a real estate company. The survey was applied and the questionnaire and in-depth interview were used as research instruments. Quantitative results showed a correlation coefficient of (Rho=0.283), indicating a low correlation between marketing strategies and competitiveness; likewise, at a qualitative level a direct relationship was demonstrated. It is concluded that, at a quantitative level there is a weak relationship between marketing strategies and competitiveness, at a qualitative level there is a direct relationship between the study variables in the collaborators of a real estate company in the city of Trujillo.
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