Bibliographic citations
Barriga, L., Verástegui, R., Zegarra, J. (2021). Plan de negocio para la importación y distribución mayorista de productos tecnológicos a través de un portal web [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/657849
Barriga, L., Verástegui, R., Zegarra, J. Plan de negocio para la importación y distribución mayorista de productos tecnológicos a través de un portal web [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/657849
@mastersthesis{renati/941355,
title = "Plan de negocio para la importación y distribución mayorista de productos tecnológicos a través de un portal web",
author = "Zegarra Murgado, Jorge Alejandro",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This business model consists of the importation of electronic and technological articles or devices produced in China to be sold wholesale in the Peruvian market, through a web portal, taking into account the requirements and characteristics that are needed, according to the perception of quality that the client has. For this, a survey of retail distributors located in shopping centers in Metropolitan Lima was carried out on quality, variety and distribution of technological products, among others; in which we can observe important results to take into account: 66% of respondents consider that the quality of products could improve; 64% consider that they are not offered the products necessary for their business and 47% consider the product distribution bad. For the supply, the selection of suppliers from China has been foreseen, with a biannual import plan. The Marketing Plan is synthesized in the differentiation of our products, distribution and their after-sales service, for this, advertising expenses in digital marketing are planned, with a specialized web portal for online sales. The project investment totals almost S / 300,000. The financial structure would be made up of the capital contribution of 3 partners in equal parts. Financial projections made at constant values are contemplated with an evaluation horizon of 5 years. The profitability indicators reveal favorable indices for the project with an IRR of 44.52%, a NPV of S / 842,640.
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