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Quiroz Flores, Juan Carlos
Gutierrez Posadas, Alexandro Manuel
Vargas Castillo, Renzo Leonardo
2023-11-28T16:00:58Z
2023-11-28T16:00:58Z
2023
Gutierrez Posadas, A. M. & Vargas Castillo, R. L. (2023). Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup [Tesis para optar el Título Profesional de Ingeniero Industrial, Universidad de Lima]. Repositorio institucional de la Universidad de Lima. https://hdl.handle.net/20.500.12724/19413 (es_PE)
https://hdl.handle.net/20.500.12724/19413
The following research focuses on the implementation of a business model for startup projects in the meat industry, using agile methodologies such as Lean Canvas, Lean Startup, Digital Marketing and Agile, to be used by entrepreneurs in the Peruvian meat business market. The proposed business model is important to be used as a digital tool for Peruvian entrepreneurs to achieve their commercial and productive objectives, using the most updated digital tools in the current industry which also would provide them the capacity to adapt to different scenarios in the flexible market in which they are involved. Also, the following scientific article shows information about characteristics of the market of study, economic, financial, and social evaluation that will be related to this investigation. In the same way, previous studies of similar topics would be incorporated in the following research, using their contribution to find solutions for common problems of small and medium entrepreneurs in the Peruvian market. Finally, using a simulator software, we could have special indicators that would support the effectiveness of the following research and the magnitude of the contribution of this research to future investigations. (es_PE)
application/pdf
spa
Universidad de Lima
info:eu-repo/semantics/openAccess (*)
https://creativecommons.org/licenses/by-nc-sa/4.0/ (*)
Repositorio Institucional Ulima
Universidad de Lima
Nuevas empresas (es_PE)
Producción eficiente (es_PE)
Marketing en Internet (es_PE)
Industria de la carne (es_PE)
New business enterprises (en_EN)
Lean manufacturing (en_EN)
Internet marketing (en_EN)
Meat industry (en_EN)
Business Agile Model for Startups in the Meat Industry using Digital Marketing, Lean Canvas and Lean Startup (es_PE)
info:eu-repo/semantics/bachelorThesis
Universidad de Lima. Facultad de Ingeniería y Arquitectura (es_PE)
Ingeniería Industrial (es_PE)
Título profesional (es_PE)
Ingeniero Industrial (es_PE)
PE
https://purl.org/pe-repo/ocde/ford#2.11.04
http://purl.org/pe-repo/renati/level#tituloProfesional (*)
10300285
https://orcid.org/0000-0003-1858-4123
71814930
74978960
722026
Flores Pérez, Alberto Enrique
Collao Diaz, Martín Fidel
Quiroz Flores, Juan Carlos
https://purl.org/pe-repo/renati/type#tesis (*)
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