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Túllume, C., Gutierrez, E. (2018). Estrategias de marketing y las ventas del bazar central del ejército del Peru - 2016 [Tesis, Universidad Inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/2394
Túllume, C., Gutierrez, E. Estrategias de marketing y las ventas del bazar central del ejército del Peru - 2016 [Tesis]. : Universidad Inca Garcilaso de la Vega; 2018. https://hdl.handle.net/20.500.11818/2394
@misc{renati/861561,
title = "Estrategias de marketing y las ventas del bazar central del ejército del Peru - 2016",
author = "Gutierrez Ticona, Edwin",
publisher = "Universidad Inca Garcilaso de la Vega",
year = "2018"
}
Title: Estrategias de marketing y las ventas del bazar central del ejército del Peru - 2016
Authors(s): Túllume Chavesta, Carlos Enrique; Gutierrez Ticona, Edwin
Keywords: Estrategia de marketing; Ventas; Promoción; Publicidad; Calidad de servicio; Marketing strategy; Sales; Promotion; Advertising; Quality of service; Merchandising
Issue Date: 27-Feb-2018
Institution: Universidad Inca Garcilaso de la Vega
Abstract: La presente investigación tiene como objetivo general como aplicar Estrategias de Marketing influyen positivamente las Ventas del Bazar Central del Ejército – 2016.
Esta investigación consiste en analizar y evaluar Estrategias de Marketing y las Ventas del Bazar Central de Ejército del Perú – 2016, para poder conocer la viabilidad y la rentabilidad para luego formular la propuesta de solución.
Así mismo dar a conocer las fortalezas, debilidades, oportunidades y amenazas de la institución para ejecutar la inversión para la ampliación y modernización del Bazar Central del Ejercito del Perú
The present research has as general objective how to apply Marketing Strategies positively influence the Sales of the Central Bazaar of the Army - 2016. This research consists of analyzing and evaluating Marketing Strategies and Sales of the Central Army Bazaar of Peru - 2016, in order to know the viability and profitability and then formulate the proposed solution. Also to publicize the strengths, weaknesses, opportunities and threats of the institution to execute the investment for the expansion and modernization of the Central Bazaar of the Peruvian Army. With these results obtained in the feasibility and profitability analysis, to be able to use the techniques of budget, capital and the development of a marketing plan for the improvement and growth of the Central Bazaar of the Peruvian Army
The present research has as general objective how to apply Marketing Strategies positively influence the Sales of the Central Bazaar of the Army - 2016. This research consists of analyzing and evaluating Marketing Strategies and Sales of the Central Army Bazaar of Peru - 2016, in order to know the viability and profitability and then formulate the proposed solution. Also to publicize the strengths, weaknesses, opportunities and threats of the institution to execute the investment for the expansion and modernization of the Central Bazaar of the Peruvian Army. With these results obtained in the feasibility and profitability analysis, to be able to use the techniques of budget, capital and the development of a marketing plan for the improvement and growth of the Central Bazaar of the Peruvian Army
Link to repository: https://hdl.handle.net/20.500.11818/2394
Discipline: Administración
Grade or title grantor: Universidad Inca Garcilaso de la Vega. Facultad de Ciencias Administrativas y Ciencias Económicas
Grade or title: Licenciado en Administración
Register date: 3-May-2018
This item is licensed under a Creative Commons License