Bibliographic citations
Pozo, R., (2015). Diseño de Estrategias de Marketing y su Influencia en captar recursos directamente recaudados (RDR) en el bazar central del Ejército del Perú (BCE) [Tesis, Universidad inca Garcilaso de la Vega]. https://hdl.handle.net/20.500.11818/370
Pozo, R., Diseño de Estrategias de Marketing y su Influencia en captar recursos directamente recaudados (RDR) en el bazar central del Ejército del Perú (BCE) [Tesis]. : Universidad inca Garcilaso de la Vega; 2015. https://hdl.handle.net/20.500.11818/370
@mastersthesis{renati/860110,
title = "Diseño de Estrategias de Marketing y su Influencia en captar recursos directamente recaudados (RDR) en el bazar central del Ejército del Perú (BCE)",
author = "Pozo Palomino, Roberto Fabio",
publisher = "Universidad inca Garcilaso de la Vega",
year = "2015"
}
The research undertakes the design of marketing strategies and their influence on capturing Directly Collected Resources (RDR) in the Central Bazar Army Peru (ECB), developing research in five chapters. In the first chapter the fundamentals are presented highlighting the theoretical conceptualization that support research, given that marketing in companies today connotes define the business strategy, which is why marketing strategists along with general management, displayed in the future what kind of market it is to take the organization to achieve magnify profits and meet customer expectations. It is therefore important at this time to making an outline of the baseline and the end to where it is now Bazar Army Central Peru, due to little or no ability to formulate coherent marketing strategies and synergies that facilitate the ECB generate Directly Collected Resources (RDR), and taking into account national organizations seeking to leverage the benefits of economic growth that Peru has achieved, so that in recent years, Peru has experienced remarkable economic and social performance . The Gross Domestic Product (GDP) in 2010 amounted to US $ 153 billion, doubling the figures of 2005 and tripling in 2000. This economic growth has resulted in a significant reduction of poverty happened to 48.7% in 2005 to 34% in 2010. Peru grew consistently above average in the region and was among the countries with the fastest growing in the world; Chapter Two problematic reality, restricting the manner in which the design of marketing strategies to capture directly influence Collected Resources (RDR) in the Central Bazar Army Peru (ECB), defining the Main Problem and Secondary targets and as the Millennium and assumptions (Assumptions) under the itinerary of the purpose of the investigation. Chapter Three presents concerning the methodology, where the type, level, Method and Design Specific and determining the sample and the techniques that were used in collecting data, which were the observations, interviews described and surveys. In chapter four, was performed the statistical calculations and made the corresponding analysis has also been performed Contrasting Testing Hypothesis. In Chapter V Conclusions and Recommendations that arrive to generalize the valuable experiences of this important research was conducted.
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