Bibliographic citations
Garrote, R., (2021). Redes sociales y posicionamiento de marca en los padres de familia de la I.E.P Bautista de la Pascana en Comas, 2021 [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/5519
Garrote, R., Redes sociales y posicionamiento de marca en los padres de familia de la I.E.P Bautista de la Pascana en Comas, 2021 []. PE: Universidad Tecnológica del Perú; 2021. https://hdl.handle.net/20.500.12867/5519
@misc{renati/812133,
title = "Redes sociales y posicionamiento de marca en los padres de familia de la I.E.P Bautista de la Pascana en Comas, 2021",
author = "Garrote Panta, Ronald Ivan",
publisher = "Universidad Tecnológica del Perú",
year = "2021"
}
The purpose of this research is to analyze the relationship between social networks and brand positioning in the parents of the I.E.P Bautista de la Pascana inComas, 2021. Likewise, this research is of an applied type with a quantitative approach with a non-experimental -transversal design and with a descriptive -correlational scope. The technique used was the survey applying a Likert measurement scale. Likewise, the instrument applied has a Cronbach's alpha of 0.948 for the first study variable social networks and for the second variable brand positioning a result of 0.969 was obtained, which can be affirmed that for both variables there is a high reliability. This instrument was applied to a sample of 97 parents. In addition, the Chi-square statistical test was performed, which indicates that the level of significance of the variables social networks and brand positioning is 0.000, I.E. less than 0.050, thus it can be affirmed that both variables are significantly related.
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