Bibliographic citations
Velásquez, M., (2019). Empresa para alquiler y entrega a domicilio de ropa elegante para varones a través de una plataforma virtual [Trabajo de investigación, Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/3087
Velásquez, M., Empresa para alquiler y entrega a domicilio de ropa elegante para varones a través de una plataforma virtual [Trabajo de investigación]. PE: Universidad Tecnológica del Perú; 2019. https://hdl.handle.net/20.500.12867/3087
@mastersthesis{renati/810417,
title = "Empresa para alquiler y entrega a domicilio de ropa elegante para varones a través de una plataforma virtual",
author = "Velásquez Medina, Martín Isidro",
publisher = "Universidad Tecnológica del Perú",
year = "2019"
}
This business project emerges as an innovative business idea taking advantage of a need to rent stylish clothing for men in young people between 18 and 39 years. The idea arises when conducting interviews and exchanging opinions on the use of elegant clothing, among young people of this age range and especially, from the areas of Metropolitan Lima, before the requirement to rent a jacket, pants, jacket and even shirt, either for an academic exhibition or any commitment or unforeseen event such as a wake or a garment that is damaged. My experience as a teacher in higher institutes and university allows me to start a conversation with this segment and then find, through surveys that about 65% do not feel the need to save to buy a three-piece suit, choosing to rent or lending one, going this need also for other elegant garments such as shirts, pants and bags. According to the 270 surveys conducted in the month of August 2019, via virtual platform or face-to-face youth between approximately 18 and 39 years old from higher institutes and universities of Lima, mostly contemplating sectors B and C, with a representative sample with 90% confidence, it has been obtained that about 68% of young people in this segment have rented an elegant garment once a year with payment amounts that do not exceed 100 soles in full three-piece suit for 70% of respondents. However, many of them have complications in obtaining the garments, since they must invest time in moving to some known places or go to Gamarra. That is why, M&C (Men and Clothing) emerges as a company that will not be able to offer the solution to cover the need to obtain an elegant garment at an affordable price and with a smaller investment of time; but also this accessibility will be available through social networks, being orders through the mobile application and the website. With an attention not only for orders, but for deliveries throughout the year. For the purpose of saving logistics costs and saving adequate delivery time, as well as a collection of garments in a successful manner; It is proposed that the company could be part of the operations center with the possibility that it could be expanded to 3, as demand grows, which is a projection of a requirement of 289 821 rents per year in this segment, as represented by the 68% of the rental rates and according to young people and adults between 18 and 39 years of age living in Metropolitan Lima. However, M&C, wants to start with projections of 2% to 7% market share during the first year, specifically nowadays we are renting clothes in physical stores, but nevertheless, the tendency to make purchases online is increasing. For all this, an initial investment of S /. 374 897.58 is required. It is important to consider that the company has personnel for call center assistance, as well as the management of social networks with the community administrator and the distribution through linear motorcycle personnel, having support from an external logistics operator for delivery in case of emergencies It also includes the purchase of terno, sacks, pants, shirts and ties for the rental service, the cost of renting premises and administrative expenses. However, under a COK of 21.34% in the pessimistic scenario, an IRR of 41% is achieved in a 5-year projection. Being the normal scenario up to IRR 86% and profitability of a little more than 101% over the fifth year. However, the initial investment is recovered after the first year.
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