Bibliographic citations
Yancapallo, M., (2018). Satisfacción del cliente millennial de la banca electrónica Banco de Crédito del Perú en la ciudad de Arequipa 2018 [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/4965
Yancapallo, M., Satisfacción del cliente millennial de la banca electrónica Banco de Crédito del Perú en la ciudad de Arequipa 2018 []. PE: Universidad Tecnológica del Perú; 2018. https://hdl.handle.net/20.500.12867/4965
@misc{renati/808947,
title = "Satisfacción del cliente millennial de la banca electrónica Banco de Crédito del Perú en la ciudad de Arequipa 2018",
author = "Yancapallo Huanaco, Miguel Angel",
publisher = "Universidad Tecnológica del Perú",
year = "2018"
}
Electronic banking is an important tool to carry out transactions from mobile devices, ATMs, Internet Banking, etc. Of which it is not known how trainedthe client is for the use of these devices or how up-to-date they are due to the constant changes and evolutions of the technology, if they are satisfied by the services provided by the Credit Bank of the Peru regarding the virtual accessibility offered by the financial entity.Lately the financial institutions are worried about the constant changes, that is how they begin to design applications, improve web pages, show greater accessibility for both traditional and millennial clients.That is why the following question was asked: What is the satisfaction of millennials about the products and services offered by the BCP through the use of technology in the city of Arequipa Metropolitana 2018?, Which aims to know the level of difficulty or simplicity that count the applications created by the BCP.So its methodology was relational type and non-experimental research design, applied to a sample of 390 millennial clients, using the questionnaire as a research instrument.
This item is licensed under a Creative Commons License