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Chang, R., Villegas, J. (2020). El planeamiento estratégico para el crecimiento de las pequeñas empresas [Universidad Tecnológica del Perú]. https://hdl.handle.net/20.500.12867/3850
Chang, R., Villegas, J. El planeamiento estratégico para el crecimiento de las pequeñas empresas []. PE: Universidad Tecnológica del Perú; 2020. https://hdl.handle.net/20.500.12867/3850
@misc{renati/808041,
title = "El planeamiento estratégico para el crecimiento de las pequeñas empresas",
author = "Villegas Vásquez, Jakeline Blisset",
publisher = "Universidad Tecnológica del Perú",
year = "2020"
}
Title: El planeamiento estratégico para el crecimiento de las pequeñas empresas
Authors(s): Chang Chiang, Roxana; Villegas Vásquez, Jakeline Blisset
Advisor(s): Bedón Soria, Ysabel Teófila; Rosas Quezada, Gilmer Alfredo
Keywords: Planificación estratégica; Pequeñas empresas
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 2020
Institution: Universidad Tecnológica del Perú
Abstract: Esta investigación se enfoca en el planeamiento estratégico basado en las pequeñas empresas para su crecimiento cuyo objetivo es tomar conocimiento de los avances a la fecha. Muchas de las empresas en Perú nacen a partir del emprendimiento y se basan en su experiencia, pero a medida que pasa el tiempo unas prosperan más que otras, por lo que deciden cambiar el rumbo estratégico de ellas y buscan asesoría profesional de un estratega para materializarla. Esto, implica que vean en esta herramienta un factor importante para el éxito.
Los métodos recurridos han sido de observación, el analítico y el descriptivo en los cuales se recopiló, revisó, analizó y organizó la información referente al instrumento de gestión para utilizarlos como apoyo para fortalecer los conocimientos previos; para producir el actual trabajo se tomó como unidad de análisis 10 artículos científicos, relacionando esta herramienta con otros factores.
Los resultados obtenidos muestran el esfuerzo constante por el perfeccionamiento de la herramienta para que los protagonistas del mercado se desarrollen adecuadamente teniendo en cuenta los enfoques y tendencias, así como la influencia de la información, el comportamiento humano, la competitividad, los conocimientos y los procesos dentro de la empresa al momento de aplicarla.
This research work focuses on strategic planning based on small institutions for their growth whose objective is to become aware of the progress to date. Many of the companies in Peru are born from entrepreneurship and are based on their experience, but as time goes on some thrive more than others, so they decide to change the strategic direction of them and look for professional advice from a strategist to materialize it. This implies that they see it as the main factor for success. The methods used have been observational, analytical and descriptive in which information on the management tool was collected, reviewed, analyzed and organized for use as support to strengthen prior knowledge; to produce the current work, 10 scientific articles were taken as an analysis unit, linking this tool to other factors. The results obtained show the constant effort to improve the tool so that market players develop properly considering approaches and trends, also the influence of information, human behavior, competitiveness, knowledge and processes within the company when applying it.
This research work focuses on strategic planning based on small institutions for their growth whose objective is to become aware of the progress to date. Many of the companies in Peru are born from entrepreneurship and are based on their experience, but as time goes on some thrive more than others, so they decide to change the strategic direction of them and look for professional advice from a strategist to materialize it. This implies that they see it as the main factor for success. The methods used have been observational, analytical and descriptive in which information on the management tool was collected, reviewed, analyzed and organized for use as support to strengthen prior knowledge; to produce the current work, 10 scientific articles were taken as an analysis unit, linking this tool to other factors. The results obtained show the constant effort to improve the tool so that market players develop properly considering approaches and trends, also the influence of information, human behavior, competitiveness, knowledge and processes within the company when applying it.
Link to repository: https://hdl.handle.net/20.500.12867/3850
Discipline: Administración de Empresas
Grade or title grantor: Universidad Tecnológica del Perú. Facultad de Administración y Negocios
Grade or title: Bachiller en Administración de Empresas
Register date: 30-Mar-2021
This item is licensed under a Creative Commons License