Bibliographic citations
Bustinza, S., Pinazo, H., Olivares, J. (2019). Diseño e implementación de un Sistema de Control Estratégico para ORION GPE [Trabajo de Investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/631314
Bustinza, S., Pinazo, H., Olivares, J. Diseño e implementación de un Sistema de Control Estratégico para ORION GPE [Trabajo de Investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/631314
@mastersthesis{renati/788706,
title = "Diseño e implementación de un Sistema de Control Estratégico para ORION GPE",
author = "Olivares López, Juan Armando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The main goal of this research work is to propose, design and implement a Strategic Control System for ORION GPE, a company specialized in training in management systems. The external analysis allowed us to identify several opportunities for corporate growth, as well as the principal threats (strong competition in a local market). Among its main strengths is the flexibility to adapt to the necessities of its clients and its know-how that was generated during more than 10 years of operation. One of its important weaknesses is the absence of a strategic management tool. The proposed strategic plan establishes the strategic philosophy of ORION GPE and defines its SWOT matrix, in order to be able to define its corporate objectives and its operational and sales plan. Based upon this, the proposal is to design and implement a strategic control system, using the Balanced Scorecard (BSC) tool. We are convinced that the design and implementation of this strategic management model of the BSC will allow management of ORION GPE to make better decisions that will allow the company to achieve better corporate results.
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