Bibliographic citations
Sueldo, P., Rodriguez, M. (2023). Publicidad farmacéutica y relación con el consumo de medicamentos de venta libre en usuarios de una cadena de boticas Huánuco – 2022. [Universidad Privada de Huancayo Franklin Roosevelt]. http://repositorio.uroosevelt.edu.pe/handle/20.500.14140/1617
Sueldo, P., Rodriguez, M. Publicidad farmacéutica y relación con el consumo de medicamentos de venta libre en usuarios de una cadena de boticas Huánuco – 2022. []. PE: Universidad Privada de Huancayo Franklin Roosevelt; 2023. http://repositorio.uroosevelt.edu.pe/handle/20.500.14140/1617
@misc{renati/691536,
title = "Publicidad farmacéutica y relación con el consumo de medicamentos de venta libre en usuarios de una cadena de boticas Huánuco – 2022.",
author = "Rodriguez Avila, Marivel",
publisher = "Universidad Privada de Huancayo Franklin Roosevelt",
year = "2023"
}
The objective of the following research is to determine the relationship between advertising and the consumption of over-the-counter products in a chain of apothecaries in Huánuco - 2022. The type of method is descriptive relational with two variables and cross-sectional. The sample consisted of 285 users who visited the drugstore chain in March and April 2023. The survey was used as an instrument. The results indicated that there is no relationship between mass media, auxiliary media and alternative media and the consumption of over-the-counter drugs. In conclusion, it was determined that there is no relationship between pharmaceutical advertising and the consumption of OTC medicines in the Inkafarma - Huánuco pharmacy.
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