Bibliographic citations
Soto, L., Aguilar, K., Arana, D. (2022). El marketing digital y la promoción de la marca Net de la agencia de Viajes Naver Ending Travel, Lima 2016 [Universidad Peruana de Las Américas]. http://repositorio.ulasamericas.edu.pe/handle/upa/2430
Soto, L., Aguilar, K., Arana, D. El marketing digital y la promoción de la marca Net de la agencia de Viajes Naver Ending Travel, Lima 2016 []. PE: Universidad Peruana de Las Américas; 2022. http://repositorio.ulasamericas.edu.pe/handle/upa/2430
@misc{renati/5997,
title = "El marketing digital y la promoción de la marca Net de la agencia de Viajes Naver Ending Travel, Lima 2016",
author = "Arana Ponte, Diego Manuel",
publisher = "Universidad Peruana de Las Américas",
year = "2022"
}
The digital marketing and the image of NET’s brand of Never-Ending Travel’s agency with RUC No. 2060019774 located at Jr. Huallaga 288 interior 305, in order to get the society and the touristic industry ready to take advantage of all the benefits of the digital transformation. The objective is the generation of joint investments, cooperation across borders and industrial sectors and mutual learning. In Peru, Digital Marketing is shown today as an innovation. Many companies prefer to work with a digital marketing agency because the costs are much lower, and they have more specialization. In Peru, today, digital marketing is considered as a primary strategy for organizations, since consumers are all the time connected to the Internet, they are currently looking for data that supports them in planning about a purchase. Grupo net is a company developed for the tourism sector with the purpose of providing tourism services, its target audience is Latin American people, the agency is young, it has some shortcomings, and as it progresses, it will strengthen it; What needs to be improved in the agency is to handle its advertising objectively. In the present investigation we have as a problematic: How does digital marketing improve the promotion of the NET brand of the agency “Never Ending Travel” - Lima 2016? Companies must have a presence on the web so that they can be considered as an option; online marketing has the purpose of increasing its implementation, publications on the internet, the content which must be the responsibility of a certified professional. Travel agencies should take advantage of all their online marketing strategies, where they must invest their resources in training; Marketing and communication remain with the same goals as always, have more knowledge about consumers. A city brand since its emergence forms a part of the social control component, providing an action on globalization, which is also considered as an important resource for competitiveness in the tourism sector, which is surrounded by constant modifications, the brand is used as a sign of distinction either for a city, company, product or service that is constituted as an efficient tool. We conclude that digital marketing is related to advertising marketing as it is a tool that seeks to achieve the development of the company. In addition, the promotion of the NET brand is intended to attract new national and international customers. This can be achieved through an online store, where it is necessary to achieve a difference in competition to attract and manage users; virtual merchandising maintains a relationship with the corporate line of the organization. The virtual merchandising, when it is performed in an effective way, serves to obtain sales, direct customers, to increase the power of the NET brand, not only as a guarantee of quality and stability but because it contributes to the decision-making phase, and being careful when offering after sales services to build customer loyalty, and to have care when offering post-sales services to retain their customers.
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