Bibliographic citations
Adrianzén, C., (2023). El escaso desarrollo de las denominaciones de origen peruanas y la marca colectiva como posible alternativa en beneficio de los productores; a raíz del caso del Café de Jaén – San Ignacio [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/26457
Adrianzén, C., El escaso desarrollo de las denominaciones de origen peruanas y la marca colectiva como posible alternativa en beneficio de los productores; a raíz del caso del Café de Jaén – San Ignacio []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/26457
@misc{renati/539202,
title = "El escaso desarrollo de las denominaciones de origen peruanas y la marca colectiva como posible alternativa en beneficio de los productores; a raíz del caso del Café de Jaén – San Ignacio",
author = "Adrianzén Francia, Christian Israel",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
At present, Peru is a country that has ten recognized appellations of origin, which, among others, protect products that represent alcoholic beverages, fruits, grains, cereals, and handicrafts. Faced with this situation, in this investigation we question whether this number of products declared as said distinctive sign reflects the natural and cultural diversity of this country. In order to answer this question, we have chosen a product that, in our opinion, has all the requirements to be declared an appellation of origin: Café de Jaén – San Ignacio, in Cajamarca. It should be noted that at the same time, we will consider the collective trademark as a possible protection alternative, since the National Institute for the Defense of Competition and the Protection of Intellectual Property – (Indecopi in Spanish), has been implementing a National Plan for the free registration of these distinctive signs and in fairly short deadlines. It is as a result of these two alternatives that we will choose the best protection option based on the greatest benefits that coffee producers in the aforementioned provinces can obtain. In this sense, the current national and international regulations will be analyzed, as well as various factors such as the associativity in Peru and the state of the Regulatory Councils. Likewise, we made a couple of visits to the area in search of a closer approach to the product, the actors and the challenges that Peruvian coffee is facing today. Finally, we have seen fit to take as a reference an international success story, which is Café de Colombia, to identify at the end of this investigation, what strategies could be used with Peruvian coffee in search of better legal protection, promotion, and positioning.
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