Bibliographic citations
Torres, H., Neyra, G., Maza, R., Rios, L. (2023). Modelo prolab: Creativa, un programa de soporte a la educación primaria y secundaria [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/25159
Torres, H., Neyra, G., Maza, R., Rios, L. Modelo prolab: Creativa, un programa de soporte a la educación primaria y secundaria []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/25159
@mastersthesis{renati/535079,
title = "Modelo prolab: Creativa, un programa de soporte a la educación primaria y secundaria",
author = "Rios Aza, Luis Alberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
This thesis addresses the problem of the learning deficit suffered by primary and secondary education students in Peru due to the COVID-19 pandemic and whose need for academic leveling is increasingly complex for parents. That is why a virtual and face-toface academic support program is proposed as a solution and business proposal that allows students to overcome their academic limitations, innovatively applying the Theory of Restrictions (TOC) to the educational sector. The proposed hypothesis seeks to determine if more than 50% of parents in sectors A, B and C of Metropolitan Lima need their children to receive academic guidance and if they are willing to pay 200 soles per month for them. To validate this hypothesis, interviews were conducted with parents as potential customers, a market study and a business plan focused on solving student problems were developed. The results showed that Metropolitan Lima concentrates 25% of the student population of Peru and that in this area there are more than a million students with learning deficits, of whom, according to parents, 90% need additional advice to their children and for which they would be willing to pay an average of 238 soles per month. Likewise, it was found that the educational market is large enough and the business proposal so significantly differentiated as to take 0.898% of it in five years. The NPV of the project was USD 1’1379,901 with an IRR of 132% and a break-even point of 28 months. The social profitability was estimated at USD 3’475,694 with a total duration of the project of 343 days. In conclusion, the results show that the proposed business proposal will contribute to reducing the learning deficit of primary and secondary students in Metropolitan Lima in an economically, environmentally and socially profitable way.
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