Bibliographic citations
Castillo, F., Gerónimo, G., Casillas, M., Acuña, P., Palma, R. (2024). Motivación laboral y rentabilidad empresarial en los millennials y centennials [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/28123
Castillo, F., Gerónimo, G., Casillas, M., Acuña, P., Palma, R. Motivación laboral y rentabilidad empresarial en los millennials y centennials []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/28123
@mastersthesis{renati/534261,
title = "Motivación laboral y rentabilidad empresarial en los millennials y centennials",
author = "Palma Barrera, Robert Remy",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
In the age of Centennials and Millennials, work motivation emerges as a crucial factor in driving business profitability. These generations, characterized by their search for purpose and personal development at work, demand a work environment that provides them with meaning and opportunities for growth. The research aimed to analyze how work motivation can influence corporate profitability in the Millennials and Centennials era. The methodology is based on a literature review, a systematic methodological approach was employed to analyze and synthesize relevant literature, including a comprehensive review of academic studies, research reports, and industry analysis papers related to work motivation and performance. The results indicate that, at the intersection of work motivation and corporate profitability in the age of Centennials and Millennials, a new narrative is being forged in the corporate world, here, motivation is no longer simply an impulse, but the engine that drives productivity and organizational success; these generations demand more than a salary; they crave purpose, a meaning embedded in their daily work, visionary companies that understand this dynamic and cultivate an environment that nurtures the intrinsic motivation of their employees find an invaluable return on investment. It is concluded that, work motivation significantly influences business profitability in the Millennials and Centennials era.
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