Bibliographic citations
Blanco, P., Salazar, L., Torres, G., Juscamaita, M. (2021). Propuesta de implementación de un servicio domiciliario personalizado para el adulto mayor “+Vida Contigo” [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/20502
Blanco, P., Salazar, L., Torres, G., Juscamaita, M. Propuesta de implementación de un servicio domiciliario personalizado para el adulto mayor “+Vida Contigo” []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/20502
@mastersthesis{renati/532771,
title = "Propuesta de implementación de un servicio domiciliario personalizado para el adulto mayor “+Vida Contigo”",
author = "Juscamaita Sánchez, Martín José",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
The segment of the elderly has grown in recent years and this trend will continue in the coming years. In Peru, in 2019 there were around 2.9 million older adults, and it is estimated that, by 2050, it will reach 8.7 million. Life expectancy has increased to 79 years in women and 73 in men, thanks to advances in medicine and changes in lifestyle. Despite this reality, the public and private sectors have not developed specialized proposals aimed at solving the problems of loneliness, lack of physical activity, depression, and poor diet, which affect more than 75% of older adults. Faced with this scenario, “+Vida Contigo” seeks to meet these needs, providing personalized services, in the place that the client requires, thorough playful-functional and therapeutic accompaniment, which are designed based on the user´s need and will have additional physical therapy, psychology and nutrition services. This service has three fundamental pillars: flexibility, personalized service, and quality care by professionals with a vocation for service, making this proposal an innovative and exponential business model that as aligned with Sustainable Development Goal (SDG) number three of well-being and health, since it seeks to improve the quality of life and well-being in 95% of the users attended. Finally, it is important to consider the financial viability of the proposal, since it estimates a net present value (NPV) of S/ 842,769 with a Return Rate (IRR) of 64% with a profitability index of 2.62 and a return on investment per year, four months.
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