Bibliographic citations
Beltrán, J., García, D., Palacios, K., Riveros, L. (2023). Modelo prolab: Kusi Wasi, hotel y guardería para perros, propuesta sostenible para mejorar la calidad de vida de las mascotas en Lima [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/26058
Beltrán, J., García, D., Palacios, K., Riveros, L. Modelo prolab: Kusi Wasi, hotel y guardería para perros, propuesta sostenible para mejorar la calidad de vida de las mascotas en Lima []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/26058
@mastersthesis{renati/531328,
title = "Modelo prolab: Kusi Wasi, hotel y guardería para perros, propuesta sostenible para mejorar la calidad de vida de las mascotas en Lima",
author = "Riveros Pérez, Lizzy Milagros",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
In Metropolitan Lima, the acquisition and adoption of pets by the B and C socioeconomic sectors, who see their pet as a member of their family, which requires special care and must ensure their welfare, is growing. In this sense, businesses dedicated to providing services and products for pets have multiplied in the city. Due to the lifestyle of their owners, many times pets have nowhere to stay, since they cannot take them with them or leave them in a house or dog daycare center because the ones they are waiting for are far from their economic reach and distance. In this context, it is necessary to propose a business project that provides such dog boarding and daycare services to these sectors that are not absorbed by the current market. Therefore, the business idea has been sought to materialize through several stages. First, a customer-focused strategy has been developed. With tools such as the construction of a client profile, surveys and research, the importance of providing a good service to the pet owner, who, although he/she does not receive the services directly, is the one who qualifies and pays for them, has been made visible. Second, a service strategy has been developed, through an investigation of the current offers, the value proposition of the business aimed at social and environmental sustainability, as well as payment facilities, customer service and distance. Third, a commercial strategy has been developed through an analysis of the financial viability to be able to sustain whether it is sustainable to propose a profitability of such business. In this sense, this paper presents an in-depth research on an innovative business proposal that seeks not only its economic success and to meet a demand, but also to change the perception of sustainability within the pet business.
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