Citas bibligráficas
Aguilar, E., Borda, R., Bocangel, F. (2022). Business consulting Asociación Vidawasi Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/23153
Aguilar, E., Borda, R., Bocangel, F. Business consulting Asociación Vidawasi Perú []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/23153
@mastersthesis{renati/530084,
title = "Business consulting Asociación Vidawasi Perú",
author = "Bocangel Palomino, Frine",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
The Vidawasi Peru Association is a non-profit non-governmental organization, founded with the purpose of saving the lives of children and young people who suffer from complex diseases and childhood cancer of the most vulnerable populations, for which it is building the first pediatric hospital specialized and childhood cancer of Peru in the province of Urubamba. The purpose of the consultancy was to identify the main problem and the root causes that do not allow Vidawasi to achieve its main objective, which is the culmination of the construction of the Pediatric Hospital, as well as to propose alternative solutions to this problem. After different co-creation meetings with Vidawasi officials, it was determined that the main problem is insufficient collection of funds and goods, it was also detected that the root cause would be related to: (a) Low brand diffusion, (b) Not having an annual management plan to attract donations and, (c) Lack of recurring donations; To solve this problem, 11 alternatives were proposed grouped into three groups: (a) Group 1, whose solution alternatives are related to the exchange of advertising through alliances with companies of different sectors, (b) Group 2, whose solution alternatives are related with the verbal identity of the brand and, (c) Group 3, whose alternative solutions are related to advertising in digital and traditional media. The implementation of these solution initiatives will be carried out in two stages, which will have an investment of S / 57,689, with which it is projected to collect S / 860,107. It should be clarified that the analysis to identify the main problem, the root causes and the alternative solutions, were developed in a scenario of a state of health emergency due to COVID-19.
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