Bibliographic citations
Artola, S., Carranza, A., Marzano, G. (2023). Modelo prolab: Shop & Go, tu alternativa de frutas y verduras a precios mayoristas [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/24493
Artola, S., Carranza, A., Marzano, G. Modelo prolab: Shop & Go, tu alternativa de frutas y verduras a precios mayoristas []. PE: Pontificia Universidad Católica del Perú; 2023. http://hdl.handle.net/20.500.12404/24493
@mastersthesis{renati/529756,
title = "Modelo prolab: Shop & Go, tu alternativa de frutas y verduras a precios mayoristas",
author = "Marzano Noguera, Gino Humberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2023"
}
The pandemic caused by COVID 19 has caused consumer habits to change. Online purchases began to gain prominence to avoid making face-to-face purchases. However, these services do not fully satisfy some user needs, which has allowed the development of this business proposal. The purpose of this business model is solved three problems that users present when making their purchases of fruits and vegetables: high prices in supermarkets, time destined to make face-to-face purchases, and the search for quality products. The solution proposes to purchase fruits and vegetables directly from the wholesale markets to save money, compared to supermarkets. To do this, users may request this service through an app, with which they may also, optionally, have the possibility of having communication with the shopper who is making purchases in the wholesale market, if required. The main value added is saving money, since the products come from a wholesale market and would be approximately 20% below the prices offered in supermarkets. The proposal will generate a positive impact on users, since it will provide the opportunity to reduce fruit and vegetables costs, provide the confidence and security of receiving quality products, and will save time for the user since they will receive the products at the door from their house. Finally, this business proposal has financial viability, a VAN of S/ 4,484,678 and a TIR of 42% are obtained in a period of 10 years of operation.
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