Bibliographic citations
Grijalba, R., (2022). Las cafeterías de especialidad de Lima y sus relaciones transaccionales en respuesta a la pandemia de Covid-19 [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/21609
Grijalba, R., Las cafeterías de especialidad de Lima y sus relaciones transaccionales en respuesta a la pandemia de Covid-19 []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/21609
@misc{renati/528652,
title = "Las cafeterías de especialidad de Lima y sus relaciones transaccionales en respuesta a la pandemia de Covid-19",
author = "Grijalba Touzett, Rodrigo Antonio",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
The growth of the gastronomic sector at the start of the current century caused a context of great activity which clearly shows the importance of analyzing the transactional relations between firms. Regarding this, a particular case is that of specialty coffee shops, characterized by their emphasis in the quality of the brewed product as well as consumer experience. These quality standards give rise to a greater importance in building transactional relations that guarantee compliance with the terms of the agreement to transact. On the other hand, the current context of health crisis and the diverse set of regulations that seek to respond to it are events that consumer-facing firms have had to adapt to; this includes adapting their transactional relations to reach consumers and settle agreements. With Transaction Cost Economics as the basis for the analysis, it is justified to propose that firms have had to change their transactional relations. Specifically, establishments would opt for less costly transactions to acquire their supply of coffee, as the cost of closer of more formal relations rises; they would also form closer relations with delivery services, because of the higher frequency of these transactions in response to the diminished in-store capacity. To test these hypotheses, the proposal is to design a survey whose deployment, together with semi-structured interviews, will reveal information regarding the transactional relations of the specialty coffee shops in Lima.
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