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Castro, M., (2021). Informe Jurídico sobre la Resolución 0102-2020/SDC-INDECOPI [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/19977
Castro, M., Informe Jurídico sobre la Resolución 0102-2020/SDC-INDECOPI []. PE: Pontificia Universidad Católica del Perú; 2021. http://hdl.handle.net/20.500.12404/19977
@misc{renati/528013,
title = "Informe Jurídico sobre la Resolución 0102-2020/SDC-INDECOPI",
author = "Castro Hidalgo, Maria Jose",
publisher = "Pontificia Universidad Católica del Perú",
year = "2021"
}
Title: Informe Jurídico sobre la Resolución 0102-2020/SDC-INDECOPI
Authors(s): Castro Hidalgo, Maria Jose
Advisor(s): Manzur Filomeno, Karin Paola
Keywords: Competencia económica desleal--Jurisprudencia--Perú; Protección del consumidor--Jurisprudencia--Perú
OCDE field: http://purl.org/pe-repo/ocde/ford#5.05.01
Issue Date: 13-Aug-2021
Institution: Pontificia Universidad Católica del Perú
Abstract: En el presente informe se realiza un análisis jurídico de los argumentos y la decisión
adoptada por la Sala de Defensa de la Competencia en la Resolución 0102-2020/SDCINDECOPI, correspondiente a la denuncia interpuesta por Mariel Stefany Reyes Castro
en contra de Intradevco Industrial S.A por presuntamente haber cometido actos de
competencia desleal en la modalidad de engaño, a raíz de la difusión del anuncio
publicitario contenido en el producto Aval, alcohol en gel. Este trabajo estudia el alcance
y aplicación del principio de veracidad, el análisis de publicidad comercial en materia de
actos de engaño y el deber de sustanciación previa contenidos en la Ley de Represión de
la Competencia Desleal, a la luz de jurisprudencia y doctrina relevante. Asimismo, se
examinan conceptos jurídicos como los principios de verdad material y celeridad y la
proporcionalidad de las medidas correctivas atendiendo a la naturaleza de la publicidad.
Finalmente, se plantean algunas recomendaciones dirigidas al Instituto Nacional de
Defensa de la Competencia y de la Protección de la Propiedad Intelectual – INDECOPI
respecto a la proporcionalidad de la medida correctiva y a las facultades de las que puede
hacer uso la autoridad en materia de actos de engaño.
The present report carries out a legal analysis of the arguments and the decision adopted by the Competition Defense Chamber in Resolution 0102-2020/SDC-INDECOPI, corresponding to the complaint filed by Mrs.Mariel Stefany Reyes Castro against Intradevco Industrial SA for allegedly having committed acts of unfair competition in the form of deception, as a result of the advertisement contained in the product Aval, alcohol in gel. This work studies the scope and application of the principle of truthfulness, the analysis of commercial advertising in the matter of acts of deception and the duty of prior substantiation contained in the Law of Repression of Unfair Competition, in the light of jurisprudence and relevant doctrine. Likewise, this report examines legal concepts such as the principles of material truth and celerity and the proportionality of corrective measures that take into account the nature of the advertising piece. Finally, some recommendations are addressed to the INDECOPI regarding the proportionality of the corrective measure and the powers that the authority can make use of in matters of acts of deception.
The present report carries out a legal analysis of the arguments and the decision adopted by the Competition Defense Chamber in Resolution 0102-2020/SDC-INDECOPI, corresponding to the complaint filed by Mrs.Mariel Stefany Reyes Castro against Intradevco Industrial SA for allegedly having committed acts of unfair competition in the form of deception, as a result of the advertisement contained in the product Aval, alcohol in gel. This work studies the scope and application of the principle of truthfulness, the analysis of commercial advertising in the matter of acts of deception and the duty of prior substantiation contained in the Law of Repression of Unfair Competition, in the light of jurisprudence and relevant doctrine. Likewise, this report examines legal concepts such as the principles of material truth and celerity and the proportionality of corrective measures that take into account the nature of the advertising piece. Finally, some recommendations are addressed to the INDECOPI regarding the proportionality of the corrective measure and the powers that the authority can make use of in matters of acts of deception.
Link to repository: http://hdl.handle.net/20.500.12404/19977
Discipline: Derecho
Grade or title grantor: Pontificia Universidad Católica del Perú. Facultad de Derecho.
Grade or title: Abogado
Juror: Manzur Filomeno, Karin Paola; Bardales Mendoza, Enrique Rosendo; Higa Silva, César Augusto
Register date: 13-Aug-2021
This item is licensed under a Creative Commons License