Bibliographic citations
Arias, A., Sánchez, G., Taco, C., Pinto, E. (2024). Modelo prolab: ANKU, una propuesta sostenible para mejorar la calidad de vida de agricultores de yuca de la Región Loreto [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/26769
Arias, A., Sánchez, G., Taco, C., Pinto, E. Modelo prolab: ANKU, una propuesta sostenible para mejorar la calidad de vida de agricultores de yuca de la Región Loreto []. PE: Pontificia Universidad Católica del Perú; 2024. http://hdl.handle.net/20.500.12404/26769
@mastersthesis{renati/526934,
title = "Modelo prolab: ANKU, una propuesta sostenible para mejorar la calidad de vida de agricultores de yuca de la Región Loreto",
author = "Pinto Rodríguez, Edson Agustín",
publisher = "Pontificia Universidad Católica del Perú",
year = "2024"
}
In the present study, the consumer was identified, whose need is to reduce pollution and have access to effective and affordable biodegradable products; and the beneficiary user, the farmers of the Peruvian jungle, whose need is to improve their production and agricultural development, access technology and training, and obtain an adequate financial reward for their production. The main problem for the consumer is that despite the fact that government policies have been implemented to reduce pollution, there are still challenges for the adoption of biodegradable products in Peru. The main problem faced by cassava farmers in Peru, as a beneficiary user, is due to the need for adequate economic compensation for cassava producers due to the participation of intermediaries who access most of the economic benefit. Non- degradable plastic pollution is a global problem that affects both Peru and the rest of the world. The production of plastics derived from petroleum has risen remarkably during the last decades, a fact that has led to an increasing accumulation of plastic waste in landfills, oceans and ecosystems (Geyer, Jambeck & Law, 2017), This document presents a business model for the production of biodegradable containers and cutlery using cassava as raw material to satisfy the needs of the consumer and the beneficiary user. The main problem facing both groups is the need for affordable and effective options to reduce pollution and improve agricultural production and development, respectively. The business model focuses on offering sustainable and ecological solutions that address these needs and create joys such as environmental impact mitigation and safe element management. Desirability was established as a hypothesis, where it was assumed that by developing a business model that integrates cassava farmers in Loreto as active participants in the production of biodegradable containers, the value chain of their crops will be improved. The established criterion is that 70% or more of the respondents would be willing to sell to ANKU. The results obtained show that 75% of the farmers consulted would agree to sell to ANKU, thus complying with the proposed criteria. As a second desirability hypothesis, it was assumed that by offering customers locally manufactured biodegradable containers at competitive prices in Loreto and main markets on the Amazon slope, the demand and acceptance of these sustainable products will increase. The criteria for this hypothesis is that 70% or more of the respondents would buy from ANKU. The results obtained show that 80% of the customers surveyed are willing to buy ANKU biodegradable products, exceeding the established criteria. As a feasibility hypothesis, it was assumed that the VTVC/CAC ratio was greater than 3.4 Soles for each Sol invested in customer retention marketing. After 5,000 runs in a Monte Carlo simulation, it was shown that this ratio was exceeded 97.30% of the time, so the feasibility hypothesis was verified. The viability of the business was evaluated through the simulation of three possible scenarios, and it was found that, in the conservative scenario, a projected NPV of S/ 1,215,287 Soles and an IRR of 94.532% could be achieved. In addition, it was shown that the business model can contribute to SDGs 8 and 12 of the United Nations 2030 Agenda by promoting decent work and economic growth, responsible production and consumption, and waste reduction. The social VAN is S/6311,111.62 Soles, while ANKU's economic VAN is S/ 1,215,287. This means that the social GO is approximately 5.19 times greater than the economic GO. Finally, the business model contains two Sustainable Development Goals (SDGs), which are 8 and 12 and presents a TSRI of 70.00%, which suggests that 70% of the actions carried out have been relevant to impact these goals. In conclusion, the business model of biodegradable containers made from cassava to favor cassava farmers in Loreto is sustainable and can offer affordable and effective solutions to reduce pollution and improve agricultural production in the region.
This item is licensed under a Creative Commons License