Bibliographic citations
Aroca, P., Cardoza, M., Cavalié, F., Lopez, A. (2022). Modelo prolab: Populab, plataforma digital para el sector salud en los niveles socioeconómicos C, D y E de Lima Metropolitana [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/22403
Aroca, P., Cardoza, M., Cavalié, F., Lopez, A. Modelo prolab: Populab, plataforma digital para el sector salud en los niveles socioeconómicos C, D y E de Lima Metropolitana []. PE: Pontificia Universidad Católica del Perú; 2022. http://hdl.handle.net/20.500.12404/22403
@mastersthesis{renati/526733,
title = "Modelo prolab: Populab, plataforma digital para el sector salud en los niveles socioeconómicos C, D y E de Lima Metropolitana",
author = "Lopez Campos, Aladino Wilberto",
publisher = "Pontificia Universidad Católica del Perú",
year = "2022"
}
The existing economic inequalities between various sectors of the country is a reality. It is not surprising that the low-income population hardly has access to a comprehensive and quality health service, and that the development of health care, in terms of new technologies, is limited. One of the problems that private complementary health services suffer is that they do not have a plan or costs to implement and maintain a platform with which they can manage their patients' data digitally. And, rather, they continue to spend resources such as paper, ink, among others, to store medical records in filing cabinets. The solution designed to solve this problem is called Populab, a virtual platform that seeks to simplify management and store information regarding the health of Peruvian citizens belonging to socioeconomic levels C, D and E, through existing technologies in the market. During the design process, the prototype was tested in different analysis laboratories and diagnostic imaging centers located in the city of Lima, to find an optimal solution that is suitable for correct management and handling by multiple users. Likewise, hypotheses were made regarding the feasibility of the projections of affiliation and sales, in relation to the commercial budget. Through the Montecarlo simulation, it was confirmed that, under different scenarios of variations in sales and the budget, the value of the project is similar to that expected. Finally, the financial viability was corroborated together with the need for investment that the platform would have, according to the different scenarios of national growth. Therefore, it is concluded that Populab is an innovative business model, because in the socioeconomic levels addressed, health establishments do not have the technology that facilitates the management, storage, and generation of digital medical records for patients. Similarly, it is considered a sustainable model because it is aligned with the Sustainable Development Goals (SDGs), which contribute to the health and conservation of the environment. Likewise, it generates a financial value due to the projected exponential growth, based on its sales, affiliation and maintenance of information for direct users (clinical analysis laboratories and diagnostic imaging centers) and end users (patients and doctors). Regarding the financial analysis, a NPV of S/ 2´052,384 and an IRR of 118.65% are projected, without considering the invaluable impact and social benefit on the population, for which it is recommended to bring the project to the applied reality in Peru and planning a possible expansion in countries of the region.
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