Bibliographic citations
Acosta, C., (2021). Relación entre el plan estratégico y el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima - Perú 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/29033
Acosta, C., Relación entre el plan estratégico y el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima - Perú 2021 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/29033
@mastersthesis{renati/526081,
title = "Relación entre el plan estratégico y el posicionamiento de las empresas del sector turismo del distrito de Miraflores, Lima - Perú 2021",
author = "Acosta Cashu, Cesar Augusto",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The main objective of this research is to determine the relationship that exists between the strategic plan and the positioning of companies in the tourism sector of the analyzed Distric of Miraflores, as well as seeking to determine the relationship that exists between the strategic plan and the image, identity and competitive strategies of companies in the tourism sector of the mentioned districts. The type of research is descriptive, relational, non-experimental, transactional, with a quantitative approach. The population is made up of 113 companies compiled by MINCENTUR and a sample of 30 companies from the Tourism sector was taken from the districts of Miraflores. The survey technique has been used, for which a questionnaire with 19 questions has been enabled that reached the interviewees via email to the managers of the selected companies, the results were processed using the SPSS 25 statistical program and Microsoft Excel. The results of the investigation based on the processed data were that the Reliability of both the strategic plan and the positioning are considered very high according to the result obtained by the Cronbach Alpha coefficient (0,890). Spearman's Rho (0,669) has been used in the Normality analysis in order to evaluate the hypothesis tests, so it was found that there is a moderate direct and positive relationship between the Strategic Plan and the Positioning.
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