Bibliographic citations
Pelaes, G., Rodriguez, R. (2014). Estudio de pre factibilidad para la implementación de una empresa que comercialice GPS para taxis, en la ciudad de Trujillo. [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/6397
Pelaes, G., Rodriguez, R. Estudio de pre factibilidad para la implementación de una empresa que comercialice GPS para taxis, en la ciudad de Trujillo. [Tesis]. PE: Universidad Privada del Norte; 2014. https://hdl.handle.net/11537/6397
@misc{renati/525439,
title = "Estudio de pre factibilidad para la implementación de una empresa que comercialice GPS para taxis, en la ciudad de Trujillo.",
author = "Rodriguez León, Renzo Jesús",
publisher = "Universidad Privada del Norte",
year = "2014"
}
ABSTRACT The present study aims to test the feasibility of implementing a GPS company that marketed in the city of Trujillo and has the characteristics: offer a product that ensures the safety of the units through the system of ongoing monitoring and location if theft. This product is primarily aimed at taxi drivers in the city of Trujillo, both companies and independent drivers who according to figures from the management of the provincial Transportation Municipality of Trujillo are a total of 16000 units taxi service. The potential market is 16,000 taxi service vehicles grouped in separate. The available market is represented by the percentage of drivers who said they are willing to enter other GPS service that we provide each year. Therefore the available market is 16221. And our target market is determined by multiplying the available market by market share (80%) that we set for our project; 1595 is GPS services for the first year. Current demand for taxis GPS service has been determined through coarse quantization obtained from the sales records of the 4 competitors in the market of the city and appreciated. In this regard 1092 total sales of services per year (of four competitors), an average of 273 GPS services for taxis can be seen per year for each company. We believe that the key success factors of our proposal are the differential advantages and applications of tracking, monitoring and security of the unit, post-sales service, warranty and easy to be replaced if required by the customer. The total investment amount is S /. 176.532 asset comprises a total of S /. 138.749 soles; intangible with S/. 7,659 soles and working capital totaling S / 30,124. And it has been considered as a financing alternative to BCP, offering small business loans legal status, which is our case, at a reasonable rate of interest. Indicators of economic evaluation are VANE has a S /. 135,922 and the EIRR is 37.04% while the FNPV of S/. 147,600 with a TIRF 45.80%. These results are obtained by updating the future cash flows with the weighted average cost of capital of 19.02%. The payback period is 4 years and 1 month. In concrete terms, the project is viable from the point of view of market, technological, legal, administrative and economic.
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