Bibliographic citations
Miranda, W., (2020). Herramientas del marketing digital y su relación con el posicionamiento del consultorio odontológico Smile Dental Care del distrito de Trujillo - La Libertad 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/24183
Miranda, W., Herramientas del marketing digital y su relación con el posicionamiento del consultorio odontológico Smile Dental Care del distrito de Trujillo - La Libertad 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/24183
@mastersthesis{renati/525388,
title = "Herramientas del marketing digital y su relación con el posicionamiento del consultorio odontológico Smile Dental Care del distrito de Trujillo - La Libertad 2019",
author = "Miranda Mendoza, Wilder Percy",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The objective of this research work to obtain the master's degree was to determine if the variable tools of digital marketing have a direct relationship with the variable positioning of the Smile Dental Care dental office in the city of Trujillo 2019; For this, the descriptive research type, correlational research level, quantitative approach and the non-experimental research design were used. The population chosen for the research were the patients registered in the database of the dental office and followers of the organization's Facebook fan page, a population made up of 67 people from all patient profiles, with 58 patients being applied the survey measurement instrument, self-prepared to determine the relationship of one variable over another. The procedures used were those provided by the statistics, the results were shown by dimensions in tables, in graphs, the correlational statistical test was applied to be able to identify whether or not there is a relationship between the variables and the statistical test of hypothesis testing was also carried out to test or reject the research hypothesis. Regarding the results, it was obtained that both the current variable digital marketing tools and the current positioning variable of the Smile Dental Care dental office in the city of Trujillo 2019 are at the medium-low and medium level respectively, and strategies are needed to improve this perception. of current patients. It was also found that there is no relationship between the variables since the level of significance obtained was 0.39, a value greater than the standard 0.05 allowed to the study with a margin of error of 5%, which is why the initial hypothesis that said that there was a direct relationship between the aforementioned variables, the correlation coefficient obtained was 0.11 and the covariance 0.02 Therefore, the present research work was concluded that between the tools of digital marketing and the positioning of the Smile Dental Care dental office in the city of Trujillo there is no relationship.
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