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Pisfil, D., Puicon, R. (2019). La innovación y la competitividad de la industria panificadora en la cuidad de Lima 2017- 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/23553
Pisfil, D., Puicon, R. La innovación y la competitividad de la industria panificadora en la cuidad de Lima 2017- 2018 [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/23553
@misc{renati/525234,
title = "La innovación y la competitividad de la industria panificadora en la cuidad de Lima 2017- 2018",
author = "Puicon Sanchez, Roberto Carlos",
publisher = "Universidad Privada del Norte",
year = "2019"
}
Title: La innovación y la competitividad de la industria panificadora en la cuidad de Lima 2017- 2018
Authors(s): Pisfil Ramírez, Diego; Puicon Sanchez, Roberto Carlos
Advisor(s): Pardavé Chiong, Grecia Elizabeth
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 10-Dec-2019
Institution: Universidad Privada del Norte
Abstract: El presente trabajo de investigación describe y analiza la innovación y la competitividad en la
industria panificadora en la ciudad de Lima en los años 2017-2018. Para ello se requirió
diferentes fuentes de estudio y entrevista al experto , dicha entrevista con el presidente de
ASPAN (Asociación Peruana de empresarios de la panadería y pastelería), el Sr Pio Pantoja,
donde amplia el panorama acerca de la problemática actual de la industria panificadora en el
Perú, y la enorme oportunidad que tiene para desarrollarse, los puntos esenciales de esta tesis
está basada en la innovación tecnológica y la innovación en el desarrollo de nuevas variedades
de panes, asimismo se avalúa las ventas de la industria en los últimos 10 años y la gestión de la
calidad de las principales panaderías de Lima.
Esta tesis es básica porque refuerzan los conocimientos acerca de la industria panificadora, es
descriptiva por que describe a la industria en su contexto actual, es No experimental por que no
se manipulan las variables, solo se observan los fenómenos para analizarlos, y también es
Transversal porque se recolecta información de un determinado tiempo ,2017-2018, asimismo es
correlacional porque se miden 2 variables, se evalúa la relación entre ellas sin influencia de
ninguna variable extraña.
Los resultados reflejan que gracias a la importación en nueva tecnología en la industria
panificadora, innovación en desarrollo de nuevas variedades, diversificación de la oferta, hace
que la industria panificadora sea rentable, sin dejar de lado la calidad y el servicio que son
pilares importantes para el desarrollo de ventajas competitivas sostenibles.
The present research work analizes and describes the innovation and the competitiveness in the planning industry in the city of Lima in 2017-2018.For this, different sources of study and expert interview were required. Said interview with the president of ASPAN, Mr. Pio Pantoja, Where he broadens the panorama about the aument problematic of the bakery industry in Peru. And the huge opportunity it has to develop, the essential points of this thesis is based on technological innovation and innovation in the development of new varieties of breads.Like wise, the sales of the industry in the last ten years and the quality management of the main bakeries of Lima ane evaluated . This thesis is basic because it reinforces knowledge about the bakery industry, it is descriptive because it describes the industry in its current context, it is not experimental because the variables are not manipulated .Only phenomena are observed the analyze them.And it is also tranversal because information of a certain time is collected 2017-2018, It is also correlational because 2 variables are measured, the relationship between them is evaluated without the influence of any foreign variable. The results reflect that thanks to the importation of new technology in the bakery industry, innovation in the development of new varieties, diversification of supply, it makes the bakery industry profitable, without neglecting the quality and service that are important pillars for the development of sustainable competitive advantages.
The present research work analizes and describes the innovation and the competitiveness in the planning industry in the city of Lima in 2017-2018.For this, different sources of study and expert interview were required. Said interview with the president of ASPAN, Mr. Pio Pantoja, Where he broadens the panorama about the aument problematic of the bakery industry in Peru. And the huge opportunity it has to develop, the essential points of this thesis is based on technological innovation and innovation in the development of new varieties of breads.Like wise, the sales of the industry in the last ten years and the quality management of the main bakeries of Lima ane evaluated . This thesis is basic because it reinforces knowledge about the bakery industry, it is descriptive because it describes the industry in its current context, it is not experimental because the variables are not manipulated .Only phenomena are observed the analyze them.And it is also tranversal because information of a certain time is collected 2017-2018, It is also correlational because 2 variables are measured, the relationship between them is evaluated without the influence of any foreign variable. The results reflect that thanks to the importation of new technology in the bakery industry, innovation in the development of new varieties, diversification of supply, it makes the bakery industry profitable, without neglecting the quality and service that are important pillars for the development of sustainable competitive advantages.
Link to repository: https://hdl.handle.net/11537/23553
Discipline: Administración
Grade or title grantor: Universidad Privada del Norte. Facultad de Negocios
Grade or title: Licenciado en Administración
Register date: 13-Feb-2020
This item is licensed under a Creative Commons License