Bibliographic citations
Coronel, C., Palza, H. (2018). Calidad del producto Power Ultra y su influencia en la satisfacción de los clientes de la empresa inversiones Norvet Sac Trujillo 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13700
Coronel, C., Palza, H. Calidad del producto Power Ultra y su influencia en la satisfacción de los clientes de la empresa inversiones Norvet Sac Trujillo 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13700
@misc{renati/524694,
title = "Calidad del producto Power Ultra y su influencia en la satisfacción de los clientes de la empresa inversiones Norvet Sac Trujillo 2018",
author = "Palza Sánchez, Heleniza Fiorela",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The objective of this research is to determine the level of influence of the quality of the Power Ultra product on the satisfaction of the clients of the company Inversiones Norvet Sac Trujillo 2018, for which a methodology was developed, being a quantitative approach, correlational descriptive scope and non-explanatory design. For the collection of information, a Likert survey was applied to 125 veterinary clients of the company, after analyzing the information and processing the results, it was possible to achieve the objectives in a favorable manner, determining the high level of product quality 76 % and satisfaction of the client with a high level of 78%, finally the relation of both variables was established, yielding a spearman of Rs = 0.281 (there being a direct relationship) with level of significance p = 0.001, this being less than 5% (p<0.05 ), which means that the quality of the product has a positive influence on a company. Finally, the T - student test confirmed the hypothesis, making it clear that there is a positive impact between the variables product quality and customer satisfaction within the company Inversiones Norvet Sac
This item is licensed under a Creative Commons License