Citas bibligráficas
Barrantes, J., Orejuela, J. (2017). Estrategias comunicacionales propuestas en el plan de comunicación externa de la compañía minera Coimolache y su impacto en la percepción de la comunidad campesina El Tingo año “2016“ [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13570
Barrantes, J., Orejuela, J. Estrategias comunicacionales propuestas en el plan de comunicación externa de la compañía minera Coimolache y su impacto en la percepción de la comunidad campesina El Tingo año “2016“ [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/13570
@misc{renati/524483,
title = "Estrategias comunicacionales propuestas en el plan de comunicación externa de la compañía minera Coimolache y su impacto en la percepción de la comunidad campesina El Tingo año “2016“",
author = "Orejuela Sánchez, Jossep",
publisher = "Universidad Privada del Norte",
year = "2017"
}
The present investigation was intended in order to stablish the relation between the External Communication Plan of the company Cía. Minera Coimolache and the perception of image n the Peasant Community El Tingo - Hualgayoc - Cajamarca year 2016. In the process of management of Cia. Minera Coimolache of Natural Resources under exploitation there are a number of uncertainties; that’s why the mining company tries to address these concerns with some management activities , specifically in the External Communication Plan. There were used in quantintative and cualitative tools with the purpose to fully understand the performance of all these activities and investigate the impact they have generated. The project was framed in non-experimental research based at a comprehensive level with a design of surveys and interviews as well as direct observation. The results showed that the communicational strategies of the External Communicational Plan has had a partially positive impact on the perception of the community El Tingo whichs allows ti accept the second hypothesis proposed by the authors. 61% of the community population feels that the level of communication with the company has not improved. It seems to be due to the failure to propose programs or activities to generate an improvement of the life quality in the inhabitants. In this way it was possible to conclude that I can be implemented a new communication system, a system that generates a better performance of the activities in relation to the El Tingo Peasant Community.
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