Bibliographic citations
Hernández, C., Vargas, J. (2016). Atributos relevantes de los restaurantes formato Fast food en el proceso de decisión de compra del consumidor joven en los distritos de Trujillo, Victor Larco Herrera y Huanchaco en el año 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/10053
Hernández, C., Vargas, J. Atributos relevantes de los restaurantes formato Fast food en el proceso de decisión de compra del consumidor joven en los distritos de Trujillo, Victor Larco Herrera y Huanchaco en el año 2016 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/10053
@misc{renati/524113,
title = "Atributos relevantes de los restaurantes formato Fast food en el proceso de decisión de compra del consumidor joven en los distritos de Trujillo, Victor Larco Herrera y Huanchaco en el año 2016",
author = "Vargas Luna, Jimena",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT At present, the supply of fast food in Peru continues to grow in appropriate ways, the new tastes and demands of the public have been heard around the various investors, who have decided to bring new consumer experiences to different cities. It was decided to make the next project, with the purpose to make known what are the relevant attributes of Fast Food Restaurants format that motivates the youth to buy. So that the initiate was hypothesized that the flavor / seasoning and price are the most important attributes in a format Fast Food. To focus and get more comprehensive information, a study based on a quantitative technique was performed and preliminary support of qualitative; as tools the focus group and survey were used.For the application they had as a framework the districts of Trujillo, Huanchaco and Victor Larco Herrera, with a sample of 377 people, of both sexes and aged between 20 and 30 years. This research, and contribute to the evaluation and determination of the most important attributes of fast food restaurants format allowed us to analyze the process of purchase decision of such establishments and know the positioning of the most important suppliers of this format type in our city. As a result of the investigation, we conclude that the relevant attributes of format Fast Food Restaurants in the purchase decision process Young Consumer of Trujillo are the flavor / seasoning, customer service and cleanliness / hygiene. Finally, let your wise to discern the contribution of this research, deployed to the applicant for such work and the desire to provide positive for those who take into account this information results. KEYWORDS: consumer fast food, purchase decision process, attributes.
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