Bibliographic citations
Leal, C., Muguerza, M. (2022). Responsabilidad social y su relación con los tipos de comunicación externa de la Municipalidad Distrital de Magdalena, durante el 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/31029
Leal, C., Muguerza, M. Responsabilidad social y su relación con los tipos de comunicación externa de la Municipalidad Distrital de Magdalena, durante el 2021 [Tesis]. PE: Universidad Privada del Norte; 2022. https://hdl.handle.net/11537/31029
@misc{renati/523945,
title = "Responsabilidad social y su relación con los tipos de comunicación externa de la Municipalidad Distrital de Magdalena, durante el 2021",
author = "Muguerza Cespedes, Mary Janaida",
publisher = "Universidad Privada del Norte",
year = "2022"
}
This research work describes social responsibility and its relationship with the types of external communication of the District Municipality of Magdalena, during 2021. For this, it was proposed to analyze the relationship of Social Responsibility with the types of external communication of the Municipality. District of Magdalena in 2021. The type of research that has allowed the study to be developed is linked to the qualitative, descriptive, cross-sectional, non-experimental approach, elaborated through the case study method; using interview guides as an instrument, which were validated by three experts on the subject, the same ones that were based on the social, economic and environmental subcategories of the SR and the types of external communication, made to the beneficiaries (16) and collaborators (4) of the District Municipality of Magdalena. The results of the research allow to determine the relationship of the environmental dimension of Social Responsibility with the types of External Communication of the District Municipality of Magdalena in 2021. In turn, it also allows to describe the relationship of the social dimension of Social Responsibility with the types of External Communication of the District Municipality of Magdalena in 2021. And to determine the relationship of the economic dimension of Social Responsibility with the types of External Communication of the District Municipality of Magdalena in 2021. These results obtained have been associated by objectives, allowing to show that the types of external communication used by the Municipality are not being adequate, since the exposure of the activities related to the sub categories of study: social, economic and environmental of the SR are not recognized by all the district beneficiaries. In other words, although it is true, actions linked to each subcategory mentioned above are carried out in favor of the population, their dissemination requires greater attention and review in order to reach all residents.
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