Bibliographic citations
Araya, R., (2016). Oportunidad de negocio en el mercado de Barcelona - España para la exportación de mango Haden de la Asociación Apepayac, ubicado en el Platanar - Cajamarca, en el periodo 2015 - 2016 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/9996
Araya, R., Oportunidad de negocio en el mercado de Barcelona - España para la exportación de mango Haden de la Asociación Apepayac, ubicado en el Platanar - Cajamarca, en el periodo 2015 - 2016 [Tesis]. PE: Universidad Privada del Norte; 2016. https://hdl.handle.net/11537/9996
@misc{renati/523401,
title = "Oportunidad de negocio en el mercado de Barcelona - España para la exportación de mango Haden de la Asociación Apepayac, ubicado en el Platanar - Cajamarca, en el periodo 2015 - 2016",
author = "Araya Capristán, Rosa Stephanie",
publisher = "Universidad Privada del Norte",
year = "2016"
}
ABSTRACT This study was conducted in order to investigate to what extent the market Barcelona- Spain is a business opportunity to encourage Haden mango exports by the Apepayac association. The research is basic, correlational, not experimental, cross-sectional sample of 384 households in Barcelona that was applied in the online survey to measure the acceptance of Peruvian mango in Barcelona and worked the APEPAYAC association that was administered the export potential test, the results were used for the analysis of the business opportunity handle the association APEPAYAC It has been shown that there is business opportunity in the market Barcelona- Spain for export mango Haden of APEPAYAC Association evidenced in the results of the online survey, where 95.4% of respondents are frequent consumers of fresh mango with a high frequency of monthly purchase of mango, plus a very good perception of Peruvian fruits and a great intension to purchase more than 90%; Similarly, according to test results exporter potential of PromPeru, APEPAYAC show that the association is rated as Export with a score of 2.82; in addition to the literature review it is concluded that there are no tariff barriers for agricultural products due to the trade agreement with the European Union. KEYWORDS: opportunity, business, export, market, plan.
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