Bibliographic citations
León, M., (2018). Diseño de los procesos comerciales y su influencia en la productividad en ventas de la empresa Lagencia S. A. C. – Trujillo 2018 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/14829
León, M., Diseño de los procesos comerciales y su influencia en la productividad en ventas de la empresa Lagencia S. A. C. – Trujillo 2018 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/14829
@misc{renati/523106,
title = "Diseño de los procesos comerciales y su influencia en la productividad en ventas de la empresa Lagencia S. A. C. – Trujillo 2018",
author = "León Lozano, María Laura",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The objective of the research was to determine the influence of the design of commercial processes on the sales productivity of the company LAGENCIA S.A.C., a company dedicated to providing marketing and advertising services in the city of Trujillo. Through the application of surveys to 13 clients of the company, interviews with the company's general manager and the documentary review, the lack of defined business processes was identified, which caused a deficit in sales productivity. The problematic reality was analyzed, the aspects to be reframed were identified, the processes were defined and a continuous improvement plan was elaborated. After designing the commercial processes, the economic impact was estimated, which showed an increase in the profits of the period July 2017 with S / 4 142.00 and ending with S / 7 842.00 at the end of the period December 2017, reflecting the productivity in the sales The feasibility of the project was achieved after the economic analysis and the plan designed with improvements in the measurements made. Reaching the conclusion that the design of the commercial processes positively influences the sales productivity of the company LAGENCIA S.A.C.
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