Bibliographic citations
Condori, D., Salcedo, G. (2023). Influencia del modelo Customer Relationship Management (CRM) en las ventas de una entidad financiera en la agencia Mega Plaza-Lima, 2021 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/34978
Condori, D., Salcedo, G. Influencia del modelo Customer Relationship Management (CRM) en las ventas de una entidad financiera en la agencia Mega Plaza-Lima, 2021 [Tesis]. PE: Universidad Privada del Norte; 2023. https://hdl.handle.net/11537/34978
@misc{renati/521521,
title = "Influencia del modelo Customer Relationship Management (CRM) en las ventas de una entidad financiera en la agencia Mega Plaza-Lima, 2021",
author = "Salcedo Colonia, Geraldine Ynes",
publisher = "Universidad Privada del Norte",
year = "2023"
}
This study investigated the influence of the Customer Relationship Management (CRM) model on the sales of a financial institution at the Mega Plaza agency in Lima 2021. The type of study is applied since the response was used to solve a practical problem, the design applied was correlational-causal, since no situation is built, since the relationship between 2 or more variables is studied. It is mentioned that the cut is transversal since data is attached at a certain time. Regarding the population, a population group of 80 employees, who work in the financial entity, from which a sample of 66 employees was taken, where a study was carried out under the quantitative approach, represents it. At the end of the investigation, it was concluded that the CRM significantly influences Sales in the financial institution, which allows continuous improvement in its various areas, satisfying the needs of all its clients, becoming a competitive advantage over its competition to achieve the loyalty of potential clients and the persuasion/attraction of new public with greater ease. In this way, achieving sustainable and lasting business growth.
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