Bibliographic citations
Valverde, K., (2018). El planeamiento estratégico y su incidencia en la rentabilidad de la empresa Inversiones Avícola Génesis, Trujillo, 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13311
Valverde, K., El planeamiento estratégico y su incidencia en la rentabilidad de la empresa Inversiones Avícola Génesis, Trujillo, 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13311
@misc{renati/519938,
title = "El planeamiento estratégico y su incidencia en la rentabilidad de la empresa Inversiones Avícola Génesis, Trujillo, 2017",
author = "Valverde Alvites, Kennedy Vidal",
publisher = "Universidad Privada del Norte",
year = "2018"
}
The purpose of this research is to raise awareness of the impact of strategic planning on the profitability of the company Inversiones Avícola Génesis. The research is about the financial information, period 2015-2017, of the company Inversiones Avícola Génesis, with a population constituted by the 27 employees of the company. The design of the research is of a descriptive type, design of a square, taking into account the hypothesis: Strategic planning has a positive impact on the level of profitability of the company Inversiones Avícola Génesis. During the investigation the situation of the organizational company was analyzed applying an interview to the general management. It was possible to determine the need to implement a strategic planning with the help of the survey technique applied to the employees of the company. The company's profitability was evaluated, 2015-2017 period, reflecting a decrease of the net profit from 20.72% to 10.46% ending the 2017 period. One of the objectives of the research was to design strategic planning for the company Inversiones Avícola Génesis, period 2018-2020, being a very important and necessary tool for the growth, development and direction of the company. The financial statements compared in the present investigation, allow to demonstrate strategic planning has a positive impact on improving the profitability level of the company Inversiones Avícola Génesis.
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