Bibliographic citations
Soberon, E., (2019). Elaboración de un plan estratégico y su relación con la competitividad de la empresa Sodel Ingenieros Servicios Generales [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/21253
Soberon, E., Elaboración de un plan estratégico y su relación con la competitividad de la empresa Sodel Ingenieros Servicios Generales [Tesis]. PE: Universidad Privada del Norte; 2019. https://hdl.handle.net/11537/21253
@misc{renati/519742,
title = "Elaboración de un plan estratégico y su relación con la competitividad de la empresa Sodel Ingenieros Servicios Generales",
author = "Soberon Salcedo, Eduar",
publisher = "Universidad Privada del Norte",
year = "2019"
}
The objective of this thesis is to improve the competitiveness of SODEL Ingenieros Servicios Generales in the market through strategic planning. The type of research that was used was the descriptive one, using tools such as surveys and focus groups. To analyze the internal situation of the company, interviews were generated to the general management, the internal aspects were reviewed analyzing the processes and activities that generate value, identifying the critical success factors in order to apply the EFI matrix, as well as the aspects were reviewed. external, identifying the political, economic, legal, cultural, technological, ecological factors applying the EFE matrix and the level of magnitude in which these influence the company. With the elaboration of the MPC matrix, the competitive advantages were identified. After the elaboration of the SWOT matrix, several strategies were generated, in order to select the strategies that best suit the needs of the company, the MCPE was applied, among the strategies are: Market Penetration, product and service development and development of market. In addition to this, a strategic map was made showing the relationship of the strategy with the specific objectives of the company in order to demonstrate how the selected strategies can help meet more than one objective that the Company has set.
This item is licensed under a Creative Commons License