Herramientas tecnológicas de inteligencia comercial que permita la exportación de pota congelada al mercado de Madrid – España a través de la empresa Good Fish S.A.C Paita – Piura, 2018

Abstract

La inteligencia comercial es la solución al problema de tener mucha información y no saber qué hacer con ella. Por medio de dicha información se pueden generar escenarios, pronósticos y reportes que apoyen a la toma de decisiones, esto nos proporciona una ventaja competitiva. La presente investigación brinda información acerca del uso de herramientas tecnológicas de Inteligencia Comercial, lo que permite informarnos acerca de los procesos, requerimientos y competencia nacional e internacional para lograr la exportación de pota congelada por la empresa GOOD FISH SAC como para otras empresas dedicas al rubro de la extracción de productos hidrobiológicos. El objetivo de la presente investigación es determinar de qué manera el uso de herramientas tecnológicas de Inteligencia Comercial permitirá la exportación de pota congelada a través de la empresa Good Fish SAC - Paita – Piura al mercado de España. Esta investigación se ha realizado mediante el método de análisis documental, los datos estadísticos y las entrevistas dirigidas a los gerentes y dueños de la empresa. Esta investigación es no exploratoria, explicativa ya que describe el problema y a la vez explica la situación de esta, también es no experimental debido a que esta es una investigación cuantitativa ya que no se manipulan ni controlan variables de estudio. El universo de esta investigación son todos los trabajadores de la empresa GOOD FISH y la muestra son los 5 trabajadores del área administrativa. Según los resultados de este estudio se comprobó que la empresa cuenta con pocas herramientas tecnológicas y que su personal que labora necesita de una buena capacitación para aplicar Inteligencia Comercial en una posible exportación de su producto. Para concluir, se puede decir que la investigación fue útil y se utilizaría como guía de acción para facilitar el uso de páginas webs aplicadas a la Inteligencia Comercial.

Business intelligence is the solution to the problem of having a lot of information and not knowing what to do with it. Through this information, scenarios, forecasts and reports that support decision making can be generated, this gives us a competitive advantage. Currently there is a wide variety of Business Intelligence or business software that can be used in different areas of the company, such as sales, marketing or finance. This research provides information about the use of technological tools of Commercial Intelligence, this allowed us to inform about the processes, requirements and national and international competition in order to achieve future export of frozen squid in a positive way for the company GOOD FISH SAC as for the other companies dedicated to the field of the extraction of hydrobiological products. It should be noted that the GOOD FISH S.A.C company supplies companies that export squid for its locality and region, such as Paita, Piura, Sullana, Chiclayo and Chimbote. Good Fish SAC has more than 15 years in the market, which is why it has gained experience in the commercialization of pota and due to its productive capacity we believe that if it can risk becoming an exporting company. The objective of the present investigation is to determine how the use of technological tools of Commercial Intelligence will allow the export of frozen squid through the company Good Fish SAC - Paita - Piura to the Spanish market. This research has been carried out through the method of documentary analysis, statistical data and interviews directed to the managers and owners of the company. This research is explanatory because it describes the problem and at the same time explains the situation of this, it is also non-experimental because this is a quantitative investigation since no study variables are manipulated or controlled. The universe and sample of this research is the same since an analysis is made of the company GOOD FISH S.A.C and its and its local and national marketing levels through the distribution of frozen squid. According to the results of this study, it was found that the company has few technological tools and that its personnel need a good training to apply Commercial Intelligence in a possible export of their product. To conclude, it can be said that the research was useful and would be used as an action guide to facilitate the use of web pages applied to Commercial Intelligence.