Bibliographic citations
Quito, Y., Flores, T. (2017). Oportunidad de negocio en el mercado español para la exportación peruana de la salsa de Huacatay Trujillo - 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12313
Quito, Y., Flores, T. Oportunidad de negocio en el mercado español para la exportación peruana de la salsa de Huacatay Trujillo - 2017 [Tesis]. PE: Universidad Privada del Norte; 2017. https://hdl.handle.net/11537/12313
@misc{renati/516468,
title = "Oportunidad de negocio en el mercado español para la exportación peruana de la salsa de Huacatay Trujillo - 2017",
author = "Flores Castro, Teófilo Alfredo",
publisher = "Universidad Privada del Norte",
year = "2017"
}
ABSTRACT The huacatay sauce, is a Peruvian product that represents the Peruvian gastronomic culture and is an essential ingredient in several Latin American dishes. The taste of the egg is similar to that of basil, with a touch of citrus and mint freshness. It contains digestive properties and is beneficial to the liver. The huacatay is a select herb, the demand for Latinos based in Europe, and international restaurants are on their charts every day. Despite its high demand, there is a shortage of the product, both fresh and processed. This study consists of 5 chapters and aims to determine the extent to which the market is a business opportunity to increase the export of Peruvian huacatay in the period 2017-2021. Based on the hypothesis, that the market is largely a business opportunity for this product. This research for its purpose is basic, descriptive and causal. The author made use of primary sources such as interviews with experts in the cultivation and commercialization of the product. Secondary sources of information were also used, such as statistical reports, market studies, among others. Peru has the ideal soil conditions for the cultivation of huacatay grass, has an industry capable of developing and processing processed products, is able to manufacture all year, with high margins of profitability, despite the Salsa Of huacatay is not a common product in the offer of exporting companies. For this problem, the author proposes a financial plan, for the export of the sauce of huacatay to Spain, where it is exposed and financially demonstrates that the export of this sauce is viable and shows high margins of profitability. The main conclusion is that, Peru has an exportable supply of huacatay sauce, identifying the market as a business opportunity for this product. It should be noted that the demand for the product has increased the state and companies related to the gastronomic area, promote a promotional campaign, to spread the properties of huacatay.
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