Bibliographic citations
Quispe, S., (2021). Análisis comunicacional del Programa Aurora en el Twitter del Ministerio de la Mujer y Poblaciones Vulnerables [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/28179
Quispe, S., Análisis comunicacional del Programa Aurora en el Twitter del Ministerio de la Mujer y Poblaciones Vulnerables [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/28179
@misc{renati/516201,
title = "Análisis comunicacional del Programa Aurora en el Twitter del Ministerio de la Mujer y Poblaciones Vulnerables",
author = "Quispe Saenz, Silvana",
publisher = "Universidad Privada del Norte",
year = "2021"
}
The analysis associated with digital communication is of great value for public institutions, since when applied correctly through social networks it will be possible to meet institutional objectives and therefore improve the quality of services to citizens. Under this premise, the thesis aims to explain the communicational analysis of the Aurora Program on the Twitter of the Ministry of Women and Vulnerable Populations from June 2018 to June 2020. So, this work corresponded to a qualitative approach, a methodology descriptive and the application of instruments such as semi-structured interviews and an analysis sheet to check if there is a joint strategy between the Communications offices for their content in that social network.
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