Bibliographic citations
Méndez, L., (2021). Nivel de percepción de los trujillanos sobre la imagen de las conductoras de noticieros televisivos de señal abierta, en el periodo setiembre- octubre 2020 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/25757
Méndez, L., Nivel de percepción de los trujillanos sobre la imagen de las conductoras de noticieros televisivos de señal abierta, en el periodo setiembre- octubre 2020 [Tesis]. PE: Universidad Privada del Norte; 2021. https://hdl.handle.net/11537/25757
@misc{renati/515824,
title = "Nivel de percepción de los trujillanos sobre la imagen de las conductoras de noticieros televisivos de señal abierta, en el periodo setiembre- octubre 2020",
author = "Méndez Sandoval, Lucia Irene",
publisher = "Universidad Privada del Norte",
year = "2021"
}
TV news are the most representative format of the most consumed media in Peru: the television. This study analyzes the level of perception of the people from Trujillo on the physical, verbal, and non-verbal image of tv news anchors from Peru. Twenty-one Peruvian female news anchors of the five most important television channels were identified and compared, obtaining predominant profiles that coincide with aspects of the lookism trend in the professional area. In addition, this research addresses the public point of view, which considers, the physical appearance, not important, but the verbal and non-verbal image, very important. Interesting differences were found between the perspective of the men and women surveyed, which enriched the results of this research.
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