Bibliographic citations
Perez, G., Sichez, C. (2018). La inteligencia comercial y su impacto en las exportaciones de arándanos frescos de las empresas agroexportadoras de Trujillo al mercado de Frankfurt - Alemania, Trujillo 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/13223
Perez, G., Sichez, C. La inteligencia comercial y su impacto en las exportaciones de arándanos frescos de las empresas agroexportadoras de Trujillo al mercado de Frankfurt - Alemania, Trujillo 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/13223
@misc{renati/514906,
title = "La inteligencia comercial y su impacto en las exportaciones de arándanos frescos de las empresas agroexportadoras de Trujillo al mercado de Frankfurt - Alemania, Trujillo 2017",
author = "Sichez Coba, Cristina Maribel",
publisher = "Universidad Privada del Norte",
year = "2018"
}
Peru has had an important export growth in the last years, with an important participation in agro - export, because, our products are being competitive for their high quality in national and international markets, it should be pointed out that most of it is thanks to a group of industries in the La Libertad region; They have benefited from favorable global economic conditions, low interest rates, and preference for access to the European market through the TLC and recently signed agreements. That is why this project aims to conduct a research study on commercial intelligence and its impact on exports of fresh blueberries from agro-export companies in Trujillo to the market in Frankfurt - Germany, with the main purpose that companies have a complete panorama of the benefits that lead to apply commercial intelligence as a necessary and indispensable means to gather timely and quality information, thus allowing to make correct and strategic decisions in the choice of the market and the commercialization of the fruit. To do this, a survey and documentary review was used, which resulted in the export of our product and the aspects that intervene in it, the identification of the market (potential customers), the border and departmental competition, the quantity produce and market, establish prices of purchase and / or sale of fruits, know the volume of export of blueberries and indicators of viability. The size of our target market was calculated considering the records of fruit imports, competition, transportation, population, purchasing power (PBI per capita) and preferential treatment, resulting in the German market, due to its greater interest in consuming healthy products. It should be noted that the German consumer has very strict selection criteria according to the product that they demand. The results obtained from the research process allowed to establish that there is a high level of demand for fresh blueberries by the Germans in the city of Frankfurt, to identify SANT as the main trading partner “SANT“ORSOLA SOCIETA COOPERATIVA AGRICOLA”, to be known as the main bordering competitor to Chile, and to Ica as departmental, we also contemplated the participation of trade fairs such as Fruitlogistic, one of the most important in fruit and vegetables, among others. In the economic study we have a financial plan in which we collect all the information developed in each of the action plans, which corresponds to an agro-export company and the instruments applied, this tool allowed us to analyze the economic and financial viability of our project . This viability is demonstrated by the results of the profitability indexes, achieving a positive VAN of US $ 558,318.89 with a TIR of 49%, which allows the presence of the company in international markets according to its financial capacity.
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